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Corporate Social Responsibility
News
5.08.2001 ET
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GM Launches Program Showcasing Corporate Responsibility Efforts
(CSRwire) General Motors Corp., a global leader and pioneer in corporate disclosure
of social and environmental progress, today unveiled an aggressive plan to
increase its visibility on its vast array of economic investments,
philanthropic activities, environmental achievements and community
partnerships.
The initiative is aimed at encouraging public activism at many
levels and at providing people with a unique roadmap for creating a
sustainable world. The backbone of the effort will be an innovative and
interactive web portal called GMability.com.
"This site should serve as an online crossroads to bring people together
and provide them with meaningful, useable information about General
Motors, its plants, products and people," said Dennis Minano, GM Vice
President, Energy and Environment and Chief Environmental Officer. "Most
important, it is designed to help us, ultimately, listen to what they have
to say. As a company, our goal is to be transparent to our customers and
the public, to help us engage in a dialogue about our common future.
"We want to share with the public our ethics and values, our emphasis on
workplace diversity, vehicle safety and environmental stewardship, and the
ways in which we can make each GM community and the planet as a whole a
better place to live," Minano said.
The portal will cover such topics as the Environment, Safety,
Philanthropy, Trade, Sustainability, Diversity Initiatives and Public
Policy. Future enhancements to the site will allow users to search for
personalized GM data, by zip code, enabling them to focus on the company's
impact and activities in individual communities around the world. No other
corporation provides such detailed information about its global and
community partnerships and the impact of its products and plants. In a
future phase, the site will further reflect GM's global reach by providing
information in English, Spanish, German and French.
The name GMability reflects the site's emphasis on the corporation's core
values of accountability, sustainability, sensibility, believability,
responsibility, dependability, credibility and capability. Corporate
leaders will be featured regularly on GMability, explaining the company's
positions on public policy issues, new technology and environmental
responsibility, for example. The site's content will be updated and
enhanced weekly and will include many interactive features.
GMability.com will allow users to discover unique content in such areas
as:
Corporate Citizenship
· Learn the steps GM is taking toward sustainable development, with
information about the company's economic, environmental and social
performance.
· Review GM's positions on important public policy issues in the
environment, safety and trade.
· Contribute on-line to the Global Aid relief effort.
Environment
· Find the U.S. Environmental Protection Agency fuel economy ratings of
any North American vehicle, allowing users to compare GM products'
performance to their competitors.
· Explore information about GM's ongoing efforts to create more advanced
and environmentally sound vehicles.
· Read detailed information about individual GM facilities in their
communities, including what products are produced, how many people are
employed, plant community outreach activities and environmental data.
Product Safety
· Provide a detailed look at GM's leadership in automotive safety.
· Send a "safety card" communicating safe driving messages.
· Learn about tire safety and tips for safe driving.
· See how GM is helping to keep drivers' attention on the road through
its "SenseAble driving" initiative.
· Review the safety and personal security features of GM vehicles.
"General Motors believes its commitment to corporate citizenship delivers
shareholder value," Minano said. "But real commitment requires much more
than mere words, it requires action - thousands of actions taken each day
from the boardroom to the plant floor. This site offers users a window
into all we do."
GMability may be accessed at www.gmability.com or through www.gm.com. For
more information about GM's environmental progress in the areas of
products, plants and partnerships, visit www.gmability.com.
General Motors (NYSE: GM), the world's largest vehicle manufacturer,
designs, builds and markets cars and trucks worldwide. In 2000, GM earned
$5 billion on sales of $183.3 billion. It employs about 372,000 people
globally. GM also operates one of the largest and most successful
financial services companies, GMAC, which offers automotive, mortgage and
business financing and insurance services to customers worldwide. GM is
investing aggressively in digital technology and e-business within its
global automotive operations and through such initiatives as e-GM, GM
BuyPower, OnStar and its Hughes Electronics Corp. (NYSE: GMH) subsidiary.
More information on General Motors can be found at www.gm.com.
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