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Corporate Social Responsibility
News
9.19.2006 - 01:51pm ET
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CSR News from:
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News Category:
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Brand Management and the Environment: Find Out How Toyota is Creating a Green Brand...
(CSRwire) London -- Ethical Corporation will hold a 2-day conference on November
20-21, 2006 in London which focuses on brand management and consumer
communications.
Toyota has sold over 500,000 hybrid Prius cars since 1997. For many, they
own the green space in global car marketing. Now others are scrambling to
catch up.
At Ethical Corporation's How to Make Ethical Branding Work conference,
Graham Smith, Senior Vice President External Affairs and Environmental
Affairs at Toyota will discuss how Toyota plan to engage customers in
environmental issues that impact their brand.
Some of the expert Conference speakers on November 20-21 include:
Unilever, Alessandro Manfredi, Global Brand Director for
Dove
DeBeers, Stephen Lussier, Executive Dir. - External Comms
Betapharma, Peter Walter, Chairman & Founder
Betapharma, Wolfgang Niedermaier, CEO
Dell Inc, Lena Pripp-Kovac, Head of EMEA Corporate
Responsibility
Marks & Spencer, Rowland Hill, Sustainable Development
Manager
Fairtrade Foundation, Ian Bretman, Deputy Director
People Tree, Deborah Isaacs, Managing Director
Suez, Gérard Kuster, Directeur de l'Ethique
Big Issue, Mel Young, Founder
Boots Group PLC, Ian Blythe, Environment Manager
If you are interested in getting your CSR message across, this is a
must-attend event!
For further information on the event, please visit:
www.ethicalcorp.com/communicate
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