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Corporate Social Responsibility
'Our Pick'
8.24.2006 - 08:00am ET
Coca-Cola Enterprises Publishes First Corporate Responsibility and Sustainability Review
ATLANTA- Coca-Cola Enterprises (CCE), the world's largest marketer,
distributor, and producer of Coca-Cola products, has published its first
company-wide Corporate Responsibility and Sustainability Review for
2005.
The Review, a comprehensive look at Coca-Cola Enterprises' business and
its impacts on local communities throughout the eight countries in North
America and Western Europe where it does business, is guided by the
Sustainability Reporting Guidelines of the Global Reporting Initiative
(GRI). The company reported on 92 of the indicators, and will
increasingly strive to improve its reporting ability to include all of the
GRI indicators in the coming years.
The Review focuses on five areas of corporate responsibility: corporate
governance, workplace, marketplace, environment, and community. It
spotlights two challenges of great importance that the company responded
to in 2005 - health and wellness and the hurricane devastation along the
U.S. Gulf Coast. Some other highlights in the Review include:
Corporate Governance:
In 2005, CCE established a Corporate Responsibility and
Sustainability Advisory Council, comprising a cross-section of management
from North America and Europe.
This Council guides and manages Corporate Responsibility strategy,
was led in 2005 by Chairman of the Board Lowry Kline, and will be led in
2006 by President and CEO John Brock. The Council reports to the Public
Issues Review Committee of the Board of Directors.
Workplace:
Joint Worker-Management Safety Committees are operating in all
company locations.
Since 2000 CCE has employed an Ombuds office to provide alternative
and confidential forms of conflict resolution.
Since 2000 employee engagement surveys have been administered in
every country and policies and initiatives were established in response to
survey results.
Marketplace:
Since 2001 the company has significantly broadened its choice and
variety of beverages, adding 287 new product offerings.
In 2005 CCE made a number of voluntary changes to nutritional
labeling as a result of consumer research and stakeholder engagement.
The company played a leadership role in 2005 in developing new U.S.
school vending policies with the American Beverage Association, which have
now been strengthened in 2006 with the announcement of the company's
partnership with the Alliance for a Healthier Generation.
Environment:
Since 2001 CCE has reduced the amount of packaging used in its
products by more than 20%.
Since 2004 the company has saved an estimated 1.53 billion liters of
water per year through conservation measures.
Water-use ratio in production facilities improved companywide in 2005
by 0.2%.
14 of the company's 15 European business operations have adopted ISO
14001, with the remaining site to be certified in 2006.
Community:
In 2005 CCE invested nearly $28 million in community relations
programs worldwide.
The company continued to support active lifestyle programs and
encouraged physical activity in all 8 countries.
CCE Europe contributed approximately $20 million toward local
recycling efforts in 2005.
Coca-Cola Enterprises will continue to work to improve its reporting
capabilities and data-gathering systems. The company is committed to
developing greater transparency in reporting and improving the quality and
quantity of the data reported.
The Coca-Cola Enterprises Corporate Responsibility and Sustainability
Review is available online at
http://www.cokecce.com/srclib/corporate_responsibility/index.html.
Comments, feedback, or requests for hard copies of the 2005 Review are
welcome at crsreview@na.cokecce.com. To review supporting Corporate
Responsibility publications from specific CCE territories in Great Britain
and the Netherlands, visit
http://www.cokecce.co.uk or
http://www.coca-colaenterprises.nl.
Coca-Cola Enterprises Inc. is the world's largest marketer, producer, and
distributor of bottle and can liquid nonalcoholic refreshment. Coca-Cola
Enterprises sells approximately 80 percent of The Coca-Cola Company's
bottle and can volume in North America and is the sole licensed bottler
for products of The Coca-Cola Company in Belgium, continental France,
Great Britain, Luxembourg, Monaco, and the Netherlands.
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