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Corporate Social ResponsibilityNews
8.01.2006 - 01:10pm ET
Nonprofits Win in Key Partnership of Leading Auction Service Companies
(CSRwire) CAMBRIDGE, Mass. and PORTLAND, Ore.--(BUSINESS WIRE)--Aug. 1, Auctionpay(R), a leader in auction software and fundraising solutions for the nation's nonprofit community, and cMarket(R), Inc., a leading provider of full service online auctions to support nonprofit causes, today announced a partnership that extends each company's ability to offer nonprofit organizations a complete fundraising solution. The partnership stems from the need for nonprofits to attract donations year round and take advantage of available technology to achieve fundraising goals. Nonprofit auctions--from live gala events to ongoing online auctions--provide a fun and lucrative way to supplement traditional revenue streams. More than 300,000 nonprofit auctions are held annually in the United States, raising $14 billion a year. cMarket and Auctionpay are each leaders in their respective and complementary areas of expertise, and both focus solely on supporting the nonprofit community. The two companies will work together to expand their menu of services, providing nonprofit clients a convenient, integrated fundraising event--online, live or both. "We have used both Auctionpay and cMarket for two years now to raise funds to support the programs at The Summit School and are very pleased with the results," said Donna Sage, Development Director at The Summit School in Edgewater, Md. "Utilizing cMarket for online auctions has helped us greatly increase our fundraising awareness--doubling the number of bidders we had at our in-person event, and this year increasing funds raised by over 20 percent. Auctionpay made processing funds seamless--online and at the live event. We can see using both products year-round to supplement our fundraising." Auctionpay is the first to sign on to cMarket's newly introduced "Powered By" program, which allows partner companies to extend cMarket services to their clients under their own private label. The "Powered By" program makes hosting a cMarket auction even easier and more convenient for cMarket partners and the nonprofit fundraisers they serve. Effective immediately, Auctionpay will offer cMarket's OurAuction product suite, the industry leading solution for fundraising auctions online. The service includes everything needed to create, promote and manage an online auction event--a customizable homepage, catalog creation tools, online promotion, bidding management, and measurable results. "We have worked with Auctionpay for several years now, and with cMarket for a couple of online auctions, and both provide excellent service and products," said Gordon Hamilton, executive director at PONCHO, a 45-year old, Seattle-based fundraising organization. "We were pleased with the financial results we achieved from hosting an online auction following our gala and the excitement it created with a broader audience. We will continue to explore the advantages of online products in support of our fundraising efforts." Auctionpay's fundraising services include event management software, an online registration and donation service, and on-site payment processing the day of the event. With online auctions powered by cMarket, Auctionpay now will provide its nonprofit clients a way to preview, track and sell their auction items online before, during and after a live event, and as an added year-round fundraising opportunity. Auctionpay will brand the cMarket product as Auctionpay Online Auctions. Products and services are available separately or as an integrated solution. "The partnership with cMarket is a natural fit for us. By offering online auction services powered by cMarket, we can help our clients achieve greater fundraising success," said Steve Sterba, President of Auctionpay. "Our clients may choose to integrate an online component with their live event, adding a new dynamic dimension to the gala itself, or hold an online auction in their off-season to add a new fundraising event." In addition, cMarket will promote Auctionpay's Online Processing services as the default credit card processing solution to cMarket online auction events. "We are very excited about this partnership. Auctionpay has a strong foothold in the live auction event space, and has created a unique and efficient system for the industry to raise much-needed funds," said Jon Carson, Chairman and CEO of cMarket. "Auctionpay and cMarket's products combined create a very powerful solution for building mission awareness and raising funds." About Auctionpay Auctionpay is dedicated to helping the nonprofit community automate and improve benefit event fundraising. Auctionpay offers a complete event fundraising solution that includes event management software to manage all aspects of a benefit event, an online registration and donation service, and payment processing the day of the event. Auctionpay products and services are easy to use, improve donor experiences and help increase revenue. Since 2002, Auctionpay has helped more than 3,800 schools and other nonprofit organizations in all 50 states, including chapters of the American Cancer Association, American Heart Association, America SCORES, the American Red Cross, and the March of Dimes and Ronald McDonald House. Auctionpay is headquartered in Portland, Ore., with satellite offices around the country. For more information, visit www.auctionpay.com. About cMarket cMarket is the leading on-demand, online auction platform solely for organizations engaged in fundraising for non-profit causes. With more than 1,500 customers, online auctions powered by cMarket.com have generated funding successes by allowing organizations, both large and small, to identify new sources of income and, at the same time, build mission awareness and heightened caring for the cause. cMarket services national non-profit organizations such as United Way, JCC, Junior Achievement, Catholic Charities, The PTA, and the American Red Cross. cMarket also works with companies including Ford, Deloitte & Touche, Kimberly-Clark and General Electric to raise funds for their nonprofit causes. cMarket, which was founded in 2003, has headquarters in Cambridge, Mass. For more information, visit www.cmarket.com. Copyright Business Wire 2006 For more information please contact:
Marta George , For Auctionpay
Kathleen Goodwin , For cMarket
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