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Corporate Social Responsibility
News
5.03.2000 ET
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CSR News from:
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BP Amoco Invests In Innovative Green Power Marketer To Extend Environmentally Friendly Energy Sales
(CSRwire) BP Amoco today announced it is buying an initial 18.5 per cent shareholding
in the United States' premier green and clean energy consumer marketer,
GreenMountain.
The investment is focused on significantly extending the market for
competitively priced renewable energy - including solar power - to
businesses and households across America, the world's largest and most
dynamic energy market. It is also aimed at boosting sales of clean energy
products such as natural gas - both as a primary fuel and as natural gas
fueled power.
GreenMountain is already the leading brand marketer of cleaner
electricity to consumers in three deregulated states where households can
choose their energy supplier. Using the Internet and other media it sells
environmentally friendly electricity and other independently audited
‘green' products. Buyers can choose to purchase electricity
generated by renewable sources - solar, wind, water or geothermal - as
well as clean-burning natural gas.
Formed in 1997 GreenMountain serves more than 100,000 households in
California, Pennsylvania and New Jersey. It plans to expand rapidly as
full energy deregulation spreads across America and demand for green and
clean power grows.
The investment from BP Amoco is an important step both for BP Solarex and
the company's Gas and Power business in North America. BP Amoco is already
the global solar electricity volume leader in sales of components and
systems as well as the leading natural gas producer in North America. It
is also a leading trader in wholesale markets for natural gas together
with power.
BP Amoco also announces a multi-faceted commercial relationship to market
and promote GreenMountain's solar energy offerings using BP Solarex's
solar technology, products and services. BP Amoco will have an exclusive
agreement so that it can market to industrial and commercial customers
GreenMountain's energy product range. Additionally the companies have
agreed to enter into strategic supply arrangements for electricity and
natural gas.
Said Anne Quinn, group vice president of BP Amoco's Gas and Power business
in the Americas: “GreenMountain has built a powerful environmental
brand by showing people their energy choices can and do make a difference.
“We are greatly extending product availability and market presence
by including large industrial customers and offering them a distinctive
green choice to meet their energy needs. They will be able to buy greener,
cleaner energy close to the same cost as electricity fueled by other
sources, thereby increasing the demand for renewable and environmentally
responsible power - while enhancing their green credentials. We believe
this can serve as a model for marketing cleaner energy in other,
international markets.”
Quinn added: “Our investment is one of many environmental
initiatives BP Amoco has launched recently. These include marketing
cleaner fuels in 40 cities around the world, converting BP retail
locations to solar-power, using our own solar panels and the launch of a
global emissions trading program.”
Said Harry Shimp, president and CEO of BP Solarex: “ We believe
green electricity is a big potential market in the U.S. GreenMountain is a
leading developer of green energy and we are very pleased to have this
connection to what we believe will be a significant growth market segment
for solar energy.”
Said Dennis W Kelly, GreenMountain CEO:“ BP Amoco is a global leader
in the development of solar energy and the key leader within the energy
community in addressing global warming. By harnessing their expertise in
energy markets and their experience in selling to large businesses, we can
continue to build the GreenMountain Energy brand across the U.S.”
In addition to natural gas and power BP Amoco will also supply
GreenMountain with risk management products and technical assistance. The
two companies will also cooperate on leveraging each other's e-business
learnings and web presence Notes to editors:
The combination of BP Amoco and Arco has created one of the world's
largest and most progressive energy companies. The Group's activities now
extend beyond the production of oil and petrochemicals and include:
natural gas as almost two fifths of the Group portfolio; a world leading
manufacturer and supplier of solar panels; a research and development
program delivering cleaner fuels to consumers while helping meet national
aspirations for economic growth based on access to energy. In North
America, BP Amoco & Arco produces around 4 billion cubic feet of natural
gas per day (bcf/d).
BP Solarex is a world leader in solar electric technology for remote and
grid-connect systems.
The $217 billion electricity industry in the U. S. is opening state by
state and by different sectors. In three years it is estimated that more
than 65million American households will be able to choose their
electricity supplier.
For further information visit the companies' websites on:
http://www.greenmountain.com and http://www.bpamoco.com.
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