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Corporate Social Responsibility
News
7.24.2006 - 02:47pm ET
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Safeway Raises $5.1 Million for Prostate Cancer Awareness
(CSRwire) PLEASANTON, Calif.--(BUSINESS WIRE)--July 24, 2006--Safeway Inc.
(NYSE:SWY) announced today that a record $5.1 million was raised to
support prostate cancer research during the company's annual June
fundraiser.
"Our customers and employees continue to impress us with their generosity
and resourcefulness toward raising money for prostate cancer research,"
said Larree Renda, Executive Vice President. "This new record and dollar
amount tells us the cause hits home and that our awareness-raising
activities are having an impact."
To date, Safeway has raised more than $17.8 million over six years to
support the cause. The company's June fundraiser benefits the Prostate
Cancer Foundation, the world's largest philanthropic supporter of prostate
cancer research and facilitator of over 1,200 research grants to 100
institutions worldwide.
During June, Safeway solicited customer donations at checkstands and held
a range of retail fundraising activities. Safeway employees organized
parking lot barbecues and held book sales, raffles and parking lot
carnivals. The company also spent the month raising awareness using a
range of channels including its weekly sales circular, radio
advertisements, milk carton imprints and prostate cancer awareness
messaging throughout the store. To further promote early detection,
Safeway also conducted prostate cancer screening at 550 Safeway pharmacies
in the U.S. during June. "We take the awareness-raising component of our
June campaign seriously," said Ms. Renda. "Early detection boosts prostate
cancer survival rates, and each year we find new ways to get the message in
front of our customers and their families."
Each year, Safeway raises money for numerous charitable causes including
breast cancer research, the Muscular Dystrophy Association and Easter
Seals. The company contributed more than $24 million to local schools
through eScrip and other educational programs in 2005.
Safeway also donates more than $110 million to Second Harvest food banks
and other hunger relief organizations annually.
About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food and
drug retailers in North America based on sales. The company operates 1,770
stores in the United States and Canada and had annual sales of $38.4
billion in 2005. The company's common stock is traded on the New York
Stock Exchange under the symbol SWY.
Copyright Business Wire 2006
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