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Corporate Social Responsibility
News
7.18.2006 - 07:54am ET
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Unilever to Send 3000 Children to America's National Parks for Unique Summer Learning Experience; Unilever Sends Boys & Girls Club Children to America's Best Classroom - Many for the First Time
(CSRwire) ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--July 18, 2006--Beginning this
month and running through August, Unilever United States will give nearly
3000 children from Boys & Girls Clubs of America chapters "a summer to
remember," and for some, a first-time opportunity to experience their
National Parks, it was announced today. This effort links together
Unilever's long-standing partnerships with both the National Park
Foundation and The Boys & Girls Clubs of America, and will include trips
to fourteen National Parks, where the children will participate in various
service-to-land projects and hands on youth education activities. The
initiative is being brought together under the America's Best Classroom
(ABC) program, which is part of Unilever's 15-year, $50 million commitment
to preserve and protect America's National Parks in partnership with the
National Park Foundation. Since ABC's inception, nearly 20,000 kids have
participated.
"We are very proud of our commitment to both the National Parks and
the Boys & Girls Clubs of America, and we're even more excited to link our
community partnerships together to create this large-scale and unique
summertime event," stated Fiona Laird, Unilever SVP HR and Communications,
Americas. "While only a bus ride away, many of these National Parks are out
of reach for these children. Unilever is providing "discovery grants" to
its partner Boys & Girls Clubs to give kids a once-in-a-lifetime
opportunity - learning alongside a park ranger, exploring new environments
and understanding more about the world they live in. What better way to
spend the summer?"
"I think it is important to understand the true significance of the
America's Best Classroom program," said Vin Cipolla, President and CEO of
the National Park Foundation. "Our Nation's Parks were given to us as a
gift with the expectation that we would safeguard them for future
generations. By ensuring that all children have the opportunity for a
first meaningful experience within our National Parks, we help them
develop the sense of ownership and pride necessary to become the future
stewards of these great places."
Unilever is also a supporter of the Boys & Girls Clubs of America. It
has established a network of partnerships linking Clubs with local
Unilever sites across the country.
"We applaud Unilever for creating this opportunity," stated Roxanne
Spillett, President, Boys & Girls Clubs of America. "Many of these
children rarely have the opportunity to leave their own communities,
nevermind traveling to a National Park - this is truly a wonderful,
positive opportunity for our children."
Participating Unilever sites include its headquarters in Englewood
Cliffs, NJ, and sites throughout Arkansas, Connecticut, Illinois, Indiana,
Maryland, Missouri, North Carolina and Tennessee. Hundreds of Unilever
employees will volunteer their time at each site serving as mentors, hosts
and trip chaperones to members of the local Boys & Girls Clubs, where
Unilever has existing relationships.
Participating national parks include Gateway National Recreation Area
(NY/NJ), Indiana Dunes National Lakeshore, Pea Ridge National Military
Park (AR), Hot Springs National Park (AR), Antietam National Battlefield
(MD), Shiloh National Military Park (TN), Wright Brothers National
Memorial (NC), Ulysses S. Grant National Historic Site (MO), Jefferson
National Expansion Memorial (MO), Morristown National Historic Park (NJ),
Fire Island National Seashore (NY), Statue of Liberty National Monument -
Ellis Island (NY).
About the National Park Foundation
The National Park Foundation (www.nationalparks.org) is a
501(c)(3) organization chartered by Congress in 1967 to continue a
century-long tradition of private philanthropy and raise essential funding
to help preserve and enhance the legacy of our National Parks. As the
official non-profit partner of America's National Parks, the National Park
Foundation strengthens the connection between the American people and their
National Parks by raising private funds, making strategic grants, creating
innovative partnerships and increasing public awareness. Support of the
National Park Foundation ensures that the evolving history and rich
heritage of our Nation remains vital and relevant.
About Boys & Girls Clubs of America
Boys & Girls Clubs of America (www.bgca.org) comprises a national network
of more than 3,900 neighborhood-based facilities annually serving more
than 4.6 million young people, primarily from disadvantaged circumstances.
Known as "The Positive Place for Kids," the Clubs provide guidance-oriented
character development programs on a daily basis for children 6-18 years
old, conducted by a full-time professional staff. Key Boys & Girls Club
programs emphasize character and leadership development, education and
career development, health and life skills, the arts, sports, fitness and
recreation.
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world,
consumers make 150 million decisions to purchase Unilever products. The
company has a portfolio of brands that make people feel good, look good
and get more out of life.
In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of
the preceding brand names are registered trademarks of the Unilever Group
of Companies. Dedicated to serving consumers and the communities where we
live, work and play, Unilever in the United States employs approximately
15,000 people in 66 office and manufacturing sites in 24 states and Puerto
Rico- generating more than $9 billion in sales in 2005. For more
information visit www.unileverusa.com.
Copyright Business Wire 2006
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