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Corporate Social Responsibility
News
7.17.2006 - 12:00pm ET
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Social Footprint Masterclass Announced
(CSRwire) Thetford Center, VT- The Center for Sustainable Innovation (CSI) is
pleased to announce its first Social Footprint Masterclass to be offered
in late September of this year. The class will be two-and-a-half days in
length, and will be held in Burlington, Vermont (USA) on September 20 -
22.
The Social Footprint is the world's first quantitative method for
measuring and reporting social bottom lines in organizations. It is
intended for corporate and organizational use where commitments to
Corporate Social Responsibility (CSR) and/or multi-bottom line reporting
have either already been made or are being considered. Unlike other
mainstream approaches to sustainability reporting, the Social Footprint
method is composed of both a numerator and a denominator. This makes true
social bottom-line measures, or quotients, possible as compared to many
other methods, such as GRI, which rely exclusively on top-line or
numerator-only metrics.
On the first day of the class, students will receive an overview of
contemporary CSR/Sustainability Management concepts and practices.
Strengths and weaknesses of several mainstream methods will be discussed.
Next will come an introduction to the Quotients Approach to Sustainability
and the Social Footprint Method itself, a rubric for measuring and
reporting on the social sustainability of organizational operations.
Days 2 and 3 will continue with hands-on exercises for how to use the
Social Footprint method, incorporating contemporary issues and
applications. Key issues raised by the method, and variations on how it
can be used to suit individual needs, will also be discussed. Of
particular relevance will be the distinction the Social Footprint makes
between internal versus external areas of impact. Whether it be external
impacts on society or internal impacts on employees, the Social Footprint
has a valuable role to play in computing social bottom lines. This is a
cutting-edge program that corporate CSR and sustainability managers of all
types should find both practical and rewarding.
The Social Footprint Masterclass will be taught by Mark W. McElroy, CSI's
founder and Executive Director, creator of the Social Footprint method,
and Visiting Researcher at the University of Groningen, CSI's development
partner. Mr. McElroy, is also a former partner at KPMG Peat Marwick in
the U.S., and board chair emeritus of the Sustainability Institute, also
located in Vermont.
About the Center for Sustainable Innovation
The Center for Sustainable Innovation (CSI) is a Vermont non-profit
corporation founded in 2004 with a vision of working for sustainability,
both within and by means of innovation. At present, most of CSI's
resources are being applied to development of the Social Footprint, a
corporate sustainability measurement and reporting system, in conjunction
with the University of Groningen in the Netherlands.
Contact Information
More information about CSI can be found at
www.sustainableinnovation.org or by contacting CSI's Executive
Director, Mark W. McElroy at
mmcelroy@vermontel.net.
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