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Corporate Social Responsibility
News
6.15.2006 - 09:45am ET
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Dell and Goodwill Industries of San Diego County Launch Innovative, Free Computer Recycling Service for Consumers; Reconnect San Diego Makes Responsible Computer Recycling Easy
(CSRwire) SAN DIEGO--(BUSINESS WIRE)--June 15, 2006--Goodwill Industries of San Diego
County and Dell (NASDAQ:DELL) today introduced Reconnect San Diego, a free
drop-off program for recycling of unwanted computers.
The pilot program will help protect the environment through the
responsible recycling of computer equipment, and provide area residents a
convenient opportunity to support a local non-profit organization.
Reconnect San Diego takes advantage of the existing donation and
retail infrastructure of Goodwill and the recycling experience and
resources of Dell to offer a proactive, community-based solution to
environmentally responsible electronics disposal.
The goal of the pilot program is to divert at least two million pounds
of used computers and computer equipment from landfills over one year and
to provide consumer education on the importance of proper computer
disposal -- while creating job opportunities for individuals with
disabilities and other employment barriers.
Beginning today, San Diego residents can call toll-free,
1-888-4-GOODWILL or 1-866-48 REUSE (73873), or visit www.reconnectpartnership.com
or www.sdgoodwill.org, to locate
the most convenient drop-off location at any of the 24 local Goodwill
donation centers and retail stores.
Goodwill will sort the donated computer equipment, which will be
responsibly recycled through the Dell Asset Recovery Services value
recovery program. Dell's authorized product recovery partner will remarket
the recycled materials, such as plastics, glass and metals, and all sales
proceeds will go to Goodwill to support the non-profit's job training and
employment services programs.
Residents are responsible for removing data from hard drives and other
storage media before donating to Goodwill, and state law requires that all
donors sign a statement about the use of the computer equipment being
donated. Goodwill staff will provide donors with a tax receipt at the time
of donation.
"This new alliance will really expand our existing electronics
recycling program and further Goodwill's mission at the same time,"
said Mike Rowan, CEO of Goodwill Industries of San Diego County.
"Working with Dell will help us ensure we are implementing the latest
environmentally sound recycling practices."
"Working with San Diego's Goodwill on this project highlights Dell's
commitment to making computer recycling easy and affordable for consumers,
said Shawn Dennis, Dell vice president of global branding. "Our alliance
with Goodwill is designed to be scalable and we're confident it will
eventually serve as a model other communities may voluntarily adopt."
San Diego's Goodwill is a recognized leader in environmentally
responsible programs. It received a City of San Diego Waste Reduction and
Recycling Award in 2001 and 2003 and a California Integrated Waste
Management Board's Waste Reduction Award (WRAP) in 2002 and 2003.
Reconnect San Diego is the latest in a series of Dell environmental
initiatives to raise awareness of the importance of responsibly recycling
computers and increase recycling participation rates. Dell has partnered
with governments, non-profits and other businesses to identify new ways to
increase electronics recycling volumes.
Other Reconnect pilot programs are under way with Goodwill Industries
organizations in Central Texas, Michigan and the San Francisco Bay
area.
About Goodwill Industries of San Diego County
Goodwill Industries of San Diego County, founded in 1930, is an
autonomous local not-for-profit organization, one of several hundred
separate legal organizations in the United States and Canada operating
under the Goodwill name. San Diego's Goodwill offers a state certified
on-the-job training program, and a CARF (California Rehabilitation
Facility) certified supported employment program designed to assist people
with disabilities and life situations that have prevented employment
success. Thousands of San Diegans have transitioned from Goodwill programs
and government assistance into employment in the community and
self-sufficiency over the past decade. Four Goodwill Employment Centers
offer free job search and job matching services to everyone in the
community. Goodwill operates a National Association for Information
Destruction (NAID) certified secure document destruction business, a fee
for service assembly operation, nine retail stores, two training centers,
an outlet/auction facility, and employs nearly 500 San Diegans each year.
Goodwill is supported primarily through the collection, processing and
sale of donated goods. For more information, visit www.sdgoodwill.org.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell sells more systems globally than any computer
company, placing it No. 25 on the Fortune 500. Company revenue for the
past four quarters was $56.7 billion. For more information, visit www.dell.com. To get Dell news direct,
visit www.dell.com/RSS.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of
others.
Copyright Business Wire 2006
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