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Corporate Social Responsibility
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5.30.2006 ET
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Video Professor(R) Launches New National Foundation to Promote Teen Driving Safety; Online 'Rookie Driver Test' Kicks Off Summer of Safe Driving
(CSRwire) LAKEWOOD, Colo.--(BUSINESS WIRE)--May 30, 2006--Video Professor, a
national computer education company, today launched the Video Professor
Tillie Foundation, a non-profit foundation educating youths about safe
driving practices. The foundation started its engines at the Indy 500(R)
with the help of their mascot mannequin, "Tillie." A key element of the
foundation website is the new, interactive "Rookie Driver Test," an online
assessment tool designed to help families and teens begin a dialogue around
common distractions behind the wheel. According to the Centers for Disease
Control, traffic accidents are the No.1 killer of young people ages
15-24.
Tillie received national attention this spring when a Colorado
carpool-lane offender was charged with using her as a human passenger to
fit the capacity guidelines of an HOV lane. As part of his sentence, a
judge ordered the offender to auction Tillie on eBay(R) and donate the
proceeds to the Colorado State Patrol Family Foundation's Alive-at-25
program, a driver education program for youths aged 15-24. Video Professor
purchased Tillie for $15,000 with the intent to elevate her status from
mannequin to universal driving safety symbol and in her name, created the
Video Professor Tillie Foundation.
"America's young drivers partake in more risk-taking behavior during
the summer, such as driving with too many passengers late at night, and
often do not have proper training on the dangers that lead to automotive
accidents," said Video Professor CEO and founder John Scherer. "As a
sponsor of the IRL(R) 2005 Rookie of the Year Danica Patrick, we support
the value of gaining driving experience. The Rookie Driver Test was
designed as an online tool to help parents to have a conversation with
teens about the rules of the road before handing over the keys."
Tillie and Scherer introduced the Rookie Driver Test at the Indy 500
over Memorial Day weekend to promote the launch of the Video Professor
Tillie Foundation. Teens and parents in attendance were given exclusive
access to the online multiple-choice test and checked their answers
against young drivers across the country. The test can be found at www.videoprofessortilliefoundation.org.
About the Video Professor Tillie Foundation
Through partnership with like-minded organizations, The Video
Professor Tillie Foundation aims to significantly reduce the number of
fatalities, collisions, and traffic citations related to teenage driving
by providing preventative tools that help parents, teachers, and guardians
prepare young drivers for the road. For more information, please visit: www.videoprofessortilliefoundation.org.
About Video Professor
Based in Lakewood, Colorado, Video Professor has been the leader in
comprehensive self-paced computer software tutorials for over 18 years.
The core of Video Professor's learning initiative is to provide home users
as well as corporate professionals with valuable and user-friendly learning
solutions for today's most common software titles. In addition to
pioneering the future of easy-to-use online tutorials, Video Professor
currently ships over 250,000 CD-ROMs every month and has helped over 6
million users learn the computer skills they need to remain competitive in
today's computer driven marketplace. The complete Video Professor library
is also available online to stream directly to computers. For information
on Video Professor's full line of "What-You-See-is-What-You-Do" tutorials,
please visit our web site at www.videoprofessor.com.
Copyright Business Wire 2006
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