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Corporate Social Responsibility
News
5.25.2006 ET
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Bayer, Public Officials Unveil First-Ever 'Making Science Make Sense' Kiosks At Pittsburgh International Airport
NOTE: The following visual images from the Making Science Make Sense Kiosk Event are available on Bayer's web site, www.bayerus.com/msmskiosks:
● Broadcast quality b-roll (after 2:30 p.m. EDT)
● High-resolution digital color photos (after 2:30 p.m. EDT)
(CSRwire) PITTSBURGH - Broadening access to its award-winning, national
science education and science literacy program locally from Allegheny
County students and teachers to all Pittsburgh-area residents and
non-residents who travel by air, Bayer Corporation today unveiled two
Making Science Make SenseĀ® Kiosks at Pittsburgh International
Airport.
Situated at the entrances of both baggage claim areas, the twin 9-foot
tall-Making Science Make Sense Kiosks are the result of an
agreement between Bayer Corporation and the Allegheny County Airport
Authority, organizations that are leaders in their respective industries
and consistently cited on a national basis for their innovative customer
and public service programs. The kiosks, the latest example of such
innovative programming, are the first such public science education
installations at any airport in the country.
The Making Science Make Sense (MSMS) Kiosks feature fun,
interactive and entertaining two-minute lessons on a wide variety of
science subjects found in everyday life. Designed for use by all members
of the public traveling through the airport, including parents and their
children, the kiosks answer questions like "Why does the wind blow?" "Why
do hummingbirds hum?" and "Why do porcupines have quills?"
"For more than a decade now, Bayer's Making Science Make Sense
program has benefited tens of thousands of local students and thousands of
their teachers through the ASSET, Inc. science education reform program and
our own BASIC (Bayer Association for Science in Communities) science
volunteers who regularly visit their schools. With the new MSMS
Kiosks, we've partnered with the Allegheny County Airport Authority to
expand science education beyond local classrooms and into what is arguably
the most public arena in the community that serves people of all ages and
backgrounds -- and do so, in a fun, informative and very engaging way,"
said Dr. Attila Molnar, President and CEO of Bayer Corporation.
Joining Dr. Molnar at the airport kiosk unveiling event were Dan Onorato,
Allegheny County Chief Executive; Kent George, Executive Director and CEO,
Allegheny County Airport Authority; State Representative T. Mark Mustio
(R-Allegheny); and State Representative Nick Kotik (D-Allegheny), among
others. Together, they introduced the kiosks to fourth grade ASSET
students (Achieving Student Success through Excellence in Teaching) from
the Ingram School in the Montour School District who learned how
telephones work, what a flame is and why ice cream gives you headaches.
"Our region has long been recognized for its innovative contributions to
the science and technology industries. The kiosks are another example of
our region's efforts to strengthen and promote science education among our
citizens," said Chief Executive Onorato. "We are extremely fortunate that
Bayer and the Airport Authority have partnered together to create an
interactive and educational resource for individuals traveling through the
Pittsburgh International Airport."
"Making Science Make Sense will be an important asset to travelers
and visitors at Pittsburgh International Airport. The Allegheny County
Airport Authority shares the innovation, responsibility and commitment to
both quality customer service and the community at large in many of its
airport services and displays. That is why we are delighted to work with
Bayer to bring our customers this first-of-its-kind public science
education/ science literacy experience," said Kent George of the Airport
Authority.
Since its opening in 1992, Pittsburgh International Airport regularly has
been cited by various organizations as one of the best airports in the
country and the world. In March 2006, Airport Revenue News, a
leading trade publication for airport retailing, gave the airport three
new awards, including "Airport with the Most Unique Services."
Bayer, too, has been recognized with numerous citations and awards for its
Making Science Make Sense program since formally establishing the
company-wide science education and science literacy initiative in 1995.
Most recently in January, Bayer received the Presidential Ron Brown Award
for Corporate Leadership at a White House ceremony. Given annually to the
country's outstanding corporate citizens, the Ron Brown Award is the only
presidential award to honor companies for the exemplary quality of their
relationships with employees and communities. It marked Bayer's second
presidential award for Making Science Make Sense.
"As a science-based inventor company, Bayer has long been committed to
helping strengthen science education and science literacy in communities
across the United States where we have site operations and the MSMS
Kiosks are designed to do just that," explained Bayer Corporation's
Molnar.
He said science literacy increasingly is becoming critical for all
citizens. In the most recent national Bayer Facts of Science
Education survey released earlier this month, almost all of the CEOs
polled from some of the fastest growing U.S. science and technology said
it is important for all of their employees to be science literate, not
just their scientists and engineers.
Making Science Make Sense is Bayer's company-wide initiative that
advances science literacy through hands-on, inquiry-based science
education, employee volunteerism and a public education campaign. Bayer's
Pittsburgh site is one of 12 Bayer sites around the country that operate
local MSMS programs, which together feature a national volunteer corps of
more than 1,000 employees.
In Pittsburgh, more than 150 Bayer volunteers visit more than 175
classrooms and participate in community events, reaching some 15,000
students in the region each year. In addition, more than 10 years ago,
Bayer spearheaded ASSET, Inc., a non-profit systemic science education
reform program. ASSET provides quality hands-on science curriculum
materials and ongoing teacher training to 48 local school districts,
charter and private schools, directly impacting more than 3,000 teachers
and 125,000 students in classrooms across southwestern Pennsylvania each
year.
Bayer Corporation, headquartered in Pittsburgh, is part of the worldwide
Bayer Group, an international health care, nutrition and innovative
materials group based in Leverkusen, Germany. In North America, Bayer had
2005 net sales of 7.3 billion euros and employed 16,200 at year end.
Bayer's three operating companies -- Bayer HealthCare LLC, Bayer
CropScience LP and Bayer MaterialScience LLC -- improve people's lives
through a broad range of essential products that help diagnose and treat
diseases, protect crops and advance automobile safety and durability.
Pittsburgh International Airport (PIT), owned and operated by the
Allegheny County Airport Authority, is a world-class facility that
accommodates more than11 million travelers in nearly 270,000 aircraft
operations per year. With about 290 non-stop flights per day to 80
destinations, Pittsburgh International Airport is served by 19 air
carriers as well as being a US Airways focus city. PIT has been
frequently recognized for its quality in meeting traveler's needs. The
OAG Worldwide listed the facility to its short list of the world's best
airports for four consecutive years. The market research leader, JD Power
and Associates named PIT among the top five airports in its two most recent
customer satisfaction surveys. Conde Nast Traveler's Magazine named PIT
among the best in the United States and in the world in its People's
Choice Award.
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