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Corporate Social Responsibility
News
4.26.2006 ET
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CSR News from:
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VolunteerMatch and MINI USA Partner to help Auto Enthusiasts Across America Join 'Heartfelt' Volunteer Initiative
(CSRwire) SAN FRANCISCO - National Volunteer Week is April 23-29, and
VolunteerMatch has partnered with MINI USA to create "MINI Motoring
Hearts," a brand-new national initiative designed to encourage current and
prospective MINI owners to give back to their communities by volunteering
time to nonprofit organizations.
The initiative is a call to action for MINI owners or anyone who wishes to
channel their passion and energy towards making a real and lasting
contribution to the community, but may not know where or how to start.
In addition to participating in charity events held by local MINI dealers,
those who wish to volunteer through MINI Motoring Hearts can select from
more than 37,000 registered nonprofit organizations by logging onto www.MINIMOTORINGHEARTS.com.
The website links people with charitable organizations that support
activities from literacy to the environment based on the individual's
personal interests and ZIP code.
True to the MINI brand, owners can 'customize' their volunteer experience
on the site according to their personal preferences, similar to the way
that they can personalize their MINIs.
When participants complete their first volunteer session with a registered
charity of their choice, MINI USA will recognize the participant's
good-will effort and send them an exclusive Motoring Hearts Car Badge as a
thank-you for getting out and doing good.
In addition to MINI, VolunteerMatch partners with a number of socially
responsible companies to make it easier for corporate workforces to
volunteer, and also collaborates with national nonprofit organizations
like The American Red Cross and the National Multiple Sclerosis Society to
help local nonprofit chapters recruit volunteers nationwide.
About VolunteerMatch
VolunteerMatch is a nonprofit organization with a mission to help everyone
find a fulfilling way to volunteer, and its online volunteering services
support a community of volunteers, nonprofits and corporations committed
to civic engagement. Since 1998, this community has made nearly 2,500,000
volunteer matches for more than 38,000 nonprofits nationwide, earning
VolunteerMatch worldwide acclaim, as well as recognition from both the
Smithsonian Institution and The White House.
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