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Corporate Social Responsibility
News
4.21.2006 ET
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Need Some Change? Seventh Generation Partners With Greenpeace to Sponsor Student Action Camp in Nation's Capitol
(CSRwire) BURLINGTON, Vt.--(BUSINESS WIRE)--April 21, 2006--While your friends
are lining up for a summer gig flipping burgers, you could be packing your
bags for student action camp, courtesy of Seventh Generation. The folks
who bring you eco-friendly laundry detergent and recycled toilet paper
have partnered with natural food stores and Greenpeace to introduce 100
students from around the U.S. to Greenpeace's particular brand of
environmental and social campaigning.
This Earth Day and every day through April, log onto
www.changeit06.org or visit a participating retailer to apply or nominate
someone you know for a shot at one of one hundred full scholarships to
Change It, a grassroots educational training program that's guaranteed to
change your outlook, and if Seventh Generation has anything to say about
it, the future. Slated for July 28-August 3 this summer in Washington,
D.C., the week-long intensive program will focus on hot button
environmental and social issues and feature high profile trainers and
guest lecturers. No final exam, but expect to pull all-nighters in
coursework like campaign strategy, message development, lobbying, media
training and peaceful demonstrations.
About Seventh Generation
For 18 years, the closely held Burlington, Vermont company has been at
the forefront of a cultural change in consumer behavior and business
ethics. One of the country's first self-declared "socially responsible"
companies, Seventh Generation is committed to becoming the world's most
trusted brand of authentic, safe, and environmentally responsible products
for a healthy home. Seventh Generation markets and distributes through
natural food stores, supermarkets, on-line stores like Amazon.com and
mail-order catalogs in the United States and Canada. For more information
and to find store locations, visit www.sevethgeneration.com.
About Greenpeace
Greenpeace is the leading independent campaigning organization that
uses peaceful direct action and creative communication to expose global
environmental problems and to promote solutions that are essential to a
green and peaceful future.
Copyright Business Wire 2006
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