4.18.2006 ET

(CSRwire) PHOENIX, AZ - ethiquette.ca and alonovo.com have announced plans to deliver alonovo.com's integrated social values driven e-commerce portal to Canada.

"We seek to achieve global scale with consumer demand for goods that are produced by a supply-chain that is evolving to balance people, planet and profit -this is an important stride in our overall internationalization effort. We admire the ethiquette concept and direction, and we are pleased to be working with the ethiquette.ca team as we port and ready our technology for the Canadian market." stated George Polisner, President of alonovo.com.

"We have been aware of alonovo's approach to promoting responsible consumption for some time and find your model innovative and promising. We believe that this offering will be of great interest to Quebec and Canadian consumers." said Brenda Plant, Co-Director of ethiquette.ca.

ethiquette.ca is a social enterprise whose mission is to create social value for consumers and marketing value for eligible businesses. We seek to serve the needs of the conscientious consumer looking for options that reduce harm to the environment and help improve social conditions. By the same token, we work to support the innovative businesses that have decided to take the challenging road towards incorporating a culture of sustainability/responsibility in the marketplace.

alonovo.com provides a free, social values-driven online shopping experience for its rapidly growing community. By directly integrating trusted Social Responsibility (SR) ratings coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com has made it easier and more attractive to redirect consumer spending in ways that reflect individual social and environmental values. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This will facilitate a "race to the top" among businesses that are working to balance people, planet and profit by connecting SR directly with the profit motive through competition for product sales.

For further information about www.alonovo.com phone 602.494.5455, or email press@alonovo.com.

For more information about ethiquette.ca please contact Tom Liacas phone 514.842.5120, or email tom@ethiquette.ca.

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