4.10.2006 ET

(CSRwire) Philadelphia,-- Organizations want to advertise their products - that's a business fact. But the question remains: How do you advertise your product in a way that ensures it is used responsibly?

Today, consumers are better informed than ever and only a click away from finding the truth behind the company headlines. They want to know who they're dealing with and, more importantly, what their values are. It's becoming increasingly important for companies to do the right thing and to communicate it to their customers.

Ethical Corporation's external communications conference will bring together corporate marketing, communication experts and corporate responsibility leaders who will share the secrets of some of the world's most successful brands.

Terry Micek, Deputy General Counsel and Vice President of Regulatory Affairs at Coors Brewing Company will discuss how Coors markets its products and communicates its values in a way that earns trust among today's increasingly discerning consumers.

Micek will join over twenty other high-level speakers at Ethical Corporation's conference on "How to communicate your corporate values to consumers" to be held June 14-15 in Philadelphia.

Coors and the Search Institute will highlight the importance of self regulation in regards to advertising; building effective government relationships and forging better customer relationships; and utilizing third party review boards to efficiently address issues.

Other top-level speakers at the conference include:

Organic Valley, George Siemon, CEO
Transfair USA, Steve Sellers, Chief Operating Officer
Coleman Natural Foods, Mel Coleman, Chairman
Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility
Patagonia, Rick Ridgeway, VP of Communications and Environmental Initiatives
Aveda, David Hircock, Advisor to the President
Merck, David Ruth, VP of Corporate Communications
Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington Representative
Whitewave, Ellen Feeney, Responsible Livelihood Manager
Bonneville Environmental Foundation, Tom Starrs, VP, Marketing & Sales
RecycleBank, Ron Gonen, Managing Director
Business Ethics, Michael Connor, Publisher and Executive Editor

For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml

For more information please contact: