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Corporate Social Responsibility
News
3.31.2006 ET
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Big Brothers Big Sisters Announces $1 Million Grant from MetLife Foundation
Initiative Focuses on Connecting Baby Boomers with Young People
(CSRwire) PHILADELPHIA - Big Brothers Big Sisters (BBBS) announced a $1 million grant
from MetLife Foundation to launch a second phase of the MetLife Foundation
Partnership for School-Based Mentoring. The $2.1 million, multi-year
partnership is helping BBBS bring the Bigs in Schools Program to scale
nationally and locally. In the second phase, BBBS will continue to expand
school-based mentoring, with a focus on engaging baby boomers as
mentors.
Through the Bigs in Schools Program, volunteers spend time one-to-one with
"Littles" in their schools, typically once a week during the academic year.
Teachers identify children who can benefit most from interaction with a
caring adult. As their friendships evolve, volunteers and children
discover ways to make school and learning fun.
In the MetLife Foundation Partnership's first phase, BBBS agencies in 25
cities were awarded funding to match thousands of young people with
mentors and to connect volunteers with schools and their communities.
MetLife Foundation support also helped the agencies leverage additional
local resources.
With MetLife Foundation's new $1 million commitment, BBBS will continue to
expand the Bigs in Schools Program, with an emphasis on connecting the
nation's large Baby Boomer population with young people in need of
mentors.
"We salute MetLife Foundation for partnering with us to identify and
engage Boomers in our mission to enrich young people's lives through
one-to- one friendships," said BBBS President and CEO Judy Vredenburgh.
"Boomers are finding creative ways to stay vital and connected to their
community - BBBS offers an ideal solution. We know they make terrific
mentors, but currently represent just 16 percent of the 234,000 'Bigs'
around the country," she said.
The two-year grant provides necessary funds to research Boomer
demographics and volunteer interests and create tailored messaging based
on the research. BBBS also will develop and distribute tools to aid
member agencies in expanding outreach to and recruitment of Boomer
volunteers. Ten BBBS agencies will be awarded funding to form new
volunteer partnerships and achieve significant growth in their
school-based mentoring programs and recruitment and retention of Boomer
"Bigs."
"Mentoring is a critical component of young people's healthy development,"
said Sibyl Jacobson, President, MetLife Foundation. "We are pleased to
partner with BBBS to engage more Boomers in increasing opportunities and
positive outcomes for young people."
Big Brothers Big Sisters is the oldest, largest and most effective youth
mentoring organization in the U.S. It has been the leader in one-to-one
youth service for more than a century, developing positive relationships
that have a direct and lasting impact on the lives of young people. Big
Brothers Big Sisters serves 234,000 children, ages 6 through 18, in all 50
states. The national offices are located in Philadelphia. To volunteer or
donate, visit http://www.bigbrothersbigsisters.org.
MetLife Foundation was established in 1976 by MetLife to carry on its
longstanding tradition of corporate contributions and community
involvement.
Grants support health, education, civic and cultural programs. For more
information about the Foundation, visit www.metlife.org.
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