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Corporate Social Responsibility
News
3.31.2006 ET
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The Bayer Advanced(TM)/National Arbor Day Foundation Restore America's Trees Program is Recruiting Volunteers in an Attempt to Create the Largest Tree Planting Event in U.S. History, April 28, 2006-May 28, 2006
(CSRwire) RALEIGH, N.C. and NEBRASKA CITY, Neb - Bayer Advanced(TM), the
consumer lawn and garden division of Bayer CropScience, and The Arbor Day
Foundation are recruiting volunteers in an attempt to create the largest
tree planting event in U.S. history from April 28, 2006, to May 28, 2006.
The event is called the Bayer Advanced/Arbor Day Foundation Restore
America's Trees Program.
"Tens of millions of trees were destroyed in this country in 2005 as a
result of insects, diseases, hurricanes,wildfires, and even urban sprawl,"
says John Rosenow, president of The Arbor Day Foundation. "Our goal is to
recruit individuals and groups to plant millions of trees throughout the
United States beginning on Arbor Day, April 28, 2006, and continuing
through May 28, 2006."
Bayer Advanced is the corporate sponsor for the event. For every bottle of
Bayer Advanced Tree & Shrub Insect Control purchased, the company will
donate one tree to restore U.S. national forests. The product kills
insects and prevents infestations for up to 12 months. According to the
University of California Cooperative Extension Service, insects actually
kill more timber annually than wildfire.
The Arbor Day Foundation estimates that more than one million trees were
planted in Nebraska on the very first Arbor Day on April 10, 1872. That
first event was the brainchild of J. Sterling Morton who was editor of
Nebraska's first newspaper.
"Trees provide more than just aesthetic appeal," says Bayer Advanced lawn
and garden expert Lance Walheim, who is a best-selling author and regular
contributor to Sunset magazine. "Trees produce oxygen, provide a habitat
for birds, stabilize soil, reduce erosion, mitigate flooding, reduce
pollution and keep the earth cooler. It's critical that we not only plant
trees, but provide the proper care for them -- to protect them, because
they protect us."
How the Bayer Advanced/Arbor Day Foundation Restore America's
Trees Program Works
All you have to do is go to www.bayeradvanced.com or www.arborday.org to register as an
individual or as a group and choose a day and location to plant. Pledge to
plant a certain number of trees in your yard, neighborhood park or in areas
devastated by insects, diseases, hurricanes, wildfires or urban sprawl
beginning on Arbor Day, April 28, 2006 through May 28, 2006. Consumers
should get permission from appropriate government agencies before planting
on public land. Never plant on private land without permission.
There are a number of places where you can get trees:- You can
receive 10 free trees when you purchase a $10 membership to The Arbor Day
Foundation. Go to www.arborday.org.
- You can purchase trees at Home Depot, Lowe's, local nurseries, garden
centers and tree farms.
The National Arbor Day Foundation is a
million-member, nonprofit educational organization dedicated to tree
planting and environmental stewardship. For more information on the
Foundation, visit www.arborday.org
or all (402)474-5655.
Bayer Advanced lawn and garden products are created by Bayer Environmental
Science, a business unit of Bayer CropScience LP and part of the Bayer AG
family, a Fortune Global 500 company that makes such well-known brands as
Bayer(R) Aspirin, Aleve(R) and Alka-Seltzer(R). Research Triangle Park,
N.C., is the business headquarters of the company's NAFTA Region. Kansas
City, Mo., is the company's core technology center. The global
headquarters of Bayer CropScience is located in Monheim, Germany.
Bayer Advanced products deliver Better Science. Better Results.(TM) and
carry a money-back guarantee. They are available in Lowe's, Home Depot,
Wal-Mart, and in other major retailers and independent garden shops across
the United States. You can learn more by visiting www.bayeradvanced.com or by
calling 1-877-BAYERAG.
The National Arbor Day Foundation is a trademark of the National Arbor Day
Foundation. Bayer, the Bayer Cross, Bayer Advanced, Better Science. Better
Results., Aleve and Alka-Seltzer are trademarks of Bayer.
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