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Corporate Social Responsibility
News
3.30.2006 ET
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Baxter Kicks Off Second Annual Camp Superfly Program for the Bleeding and Clotting Disorders Community
Fun Educational Challenges Will Pay Off With More Than $150,000 in Grant Awards
(CSRwire) DEERFIELD, Ill. - Baxter Healthcare Corporation announced today the
kick-off of CAMP SUPERFLY II, its second annual nationwide
competition to support summer camp programs for children affected by a
bleeding or clotting disorder. Beginning April 1, members of all ages
from hemophilia chapters across the country will compete in a series of
physical activities and mental challenges for more than $150,000 in grant
dollars from Baxter to improve their existing summer camp, start a new
camp or send more kids to camp.
The program encourages children, teens and adults with a bleeding or
clotting disorder to collect points for their local team by participating
in physical activities and mental challenges and reminds those with
hemophilia to get critical health check-ups at their local hemophilia
treatment center. The official launch of the competition will take place
this weekend in conjunction with the Annual Meeting and Educational
Symposium of the Hemophilia Federation of America, an ideal setting for
the community to learn about available resources and programs.
"The opportunity for children to attend camp in the bleeding and clotting
disorders community is crucial to their independence and understanding of
their condition," said Debbie de la Riva, executive director of Houston's
Lone Star Chapter of the National Hemophilia Foundation (NHF), recipient
of a $30,000 grant for placing first in Baxter's 2005 CAMP SUPERFLY
competition. "Many camp programs across the country are in dire need of
funds, and we applaud Baxter for creating a fun competition that
encourages and unites the community to enhance our children's camp
experiences."
CAMP SUPERFLY II offers improvements to the 2005 inaugural program,
including nearly 50 percent more in grant awards and the organization of
hemophilia chapters into three team divisions, based on size. The program
was developed to strengthen the connection between chapters, members and
clinics. The goal is to offer a program to the bleeding and clotting
disorders community that is both fun and educational, while providing
needed grant dollars for summer camp.
"Chapters and hemophilia treatment centers who participated last year
were very enthusiastic about the program and had a lot of good ideas that
we've incorporated into CAMP SUPERFLY II," said Peter O'Malley, vice
president of national accounts for Baxter's BioScience business in the
United States. "We're excited to launch CAMP SUPERFLY II and are
confident that the community will agree that this year's program is bigger
and better than our inaugural program."
Last year, more than 25 chapters and 800 participants from the bleeding
and clotting disorders community competed in CAMP SUPERFLY. The
first-place Lone Star Chapter of the NHF and second-place Texas Central
Hemophilia Association, Inc. pooled their grant money together to invite
more children to the state's camp in 2006 and to enhance its camp
leadership program, which trains teenagers in the bleeding and clotting
disorders community to become future camp leaders. Finally, third-place
Hemophilia of Iowa is working to develop a camp for children under the age
of six and their families, to introduce camp to new parents, and to provide
a support network for parents and encourage independence.
Team points will be tabulated by an independent third-party that is also
responsible for safeguarding patient privacy, facilitating program
mailings and providing accurate scoring and call center support during the
competition. The competition begins April 1 and ends June 30, 2006. CAMP
SUPERFLY II winners will be announced on July 15, 2006.
About Baxter
Baxter Healthcare Corporation is the principal operating subsidiary of
Baxter International Inc. (NYSE:BAX). Baxter International Inc., through
its subsidiaries, assists healthcare professionals and their patients with
treatment of complex medical conditions, including cancer, hemophilia,
immune disorders, kidney disease and trauma. The company applies its
expertise in medical devices, pharmaceuticals and biotechnology to make a
meaningful difference in patients' lives.
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