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Corporate Social Responsibility
News
3.22.2006 ET
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Starbucks Honors World Water Day Through Its Commitment to Help Bring Clean Water to Children and Communities around the World; Starbucks Hosts Symbolic 'Walks for Water' and Announces US$2.12 Million in Investments for Water Programs
(CSRwire) SEATTLE--(BUSINESS WIRE)--March 22, 2006--To commemorate World Water
Day and raise awareness for the more than 1.1 billion people worldwide who
lack access to clean drinking water, Starbucks Coffee Company (Nasdaq:
SBUX) through its Ethos(TM) Water brand is inviting partners (employees)
and customers in 11 U.S. cities to take part in Walks for Water.
Participants across the country will walk approximately three miles along
a special route in each city and gain a greater understanding of the world
water crisis. Walks for Water are intended to symbolize the difficult
struggle that women and children in developing countries undertake on a
daily basis to obtain drinking water for their families.
"Starbucks is committed to taking care of the world we live in, and is
dedicated to becoming a leader in helping to provide clean drinking water
to children and their communities around the world," said Jim Donald,
Starbucks president and ceo. "Walks for Water will provide a unique
opportunity to bring people together to acknowledge World Water Day and
help get the word out about the world water crisis."
Walks for Water are free and open to the public and will take place in
Atlanta, Boston, Detroit, Hartford, Los Angeles, New York, Philadelphia,
San Diego, San Francisco, Seattle, and Washington, D.C. Event details as
well as information about World Water Day and the world water crisis are
available online at www.worldwaterday2006.org.
In addition to hosting Walks for Water, Starbucks will further its goal of
contributing at least US$10 million over the next five years (2006-2010) to
non-profit organizations that are working to alleviate the world water
crisis. The Company today announces new investments for water programs.
These include:
-- Working through WaterAid, a US$1.12 million grant will help fund a
three-year program with the goal of bringing water and sanitation to an
estimated 38,500 people of Menge Woreda in the Benishangul-Gumuz region of
Western Ethiopia. This represents an expansion of the 2005 commitment from
the Ethos Water Fund of The Starbucks Foundation, bringing the total
investment to US$1.28 million over four years.
-- Working through Mercy Corps, a US$1 million grant from the Ethos
Water Fund of The Starbucks Foundation will expand the reach of a school
program to improve children's health and nutrition by fighting the
prevalence of anemia and parasitic infections. This funding will enable
Mercy Corps to complement these efforts over the next two years with
programming in water, sanitation and hygiene education. The entire program
is targeted to 170,000 children in 960 schools in four provinces of the
Sumatra region in Indonesia.
Since August 2005, when Starbucks first announced the sale of
Ethos(TM) Water in Starbucks U.S. Company-operated stores, more than
US$250,000 worth of investments have contributed to the completion of six
integrated and sustainable water programs around the world. These programs
provide water access, adequate sanitation and hygiene education to
communities in need in Bangladesh, the Democratic Republic of Congo,
Ethiopia, Honduras, India and Kenya.
"We're thrilled about the progress we have made in helping children
around the world get clean water. Now, through World Water Day, we can
actively engage even more people to get involved and help," said Ethos
co-founder Peter Thum.
"Starbucks is not only selling Ethos(TM) Water in its stores, but also
has significantly increased Ethos' investment and awareness building
capabilities and made an extraordinary commitment by ensuring that every
bottle makes a difference," added Ethos co-founder Jonathan Greenblatt.
World Water Day
Designated by the UN General Assembly in 1993, World Water Day is
intended to call attention to the world water crisis, a plight that
affects nearly 20 percent of the world's total population(1) and is
arguably the largest global public health issue of our time. Experts
estimate that a child dies every 15 seconds from a water-related
disease.(2)
Because access to clean water is a basic, daily necessity, getting water
is one of the most important and time-consuming responsibilities
undertaken by millions of women and children around the world. Forty
billion working hours are spent carrying water each year in Africa.(3)
In addition, the world water crisis is a major obstacle that inhibits
progress on a wide range of other development issues related to improving
human welfare, such as poverty alleviation, health care, education, and
economic prosperity.
Ethos(TM) Water
Ethos(TM) Water, part of Starbucks Corporation brand portfolio, is the
natural spring water that helps children around the world get clean water.
The Company was founded in March 2002 and acquired by Starbucks in April
2005. For each bottle of Ethos(TM) Water purchased in Starbucks U.S.
Company-operated stores, US$0.05 is contributed to the Ethos Water Fund of
The Starbucks Foundation. These funds are contributed to non-profit
organizations that are helping to alleviate the world water crisis.
Starbucks Coffee Company
Through the dedication of our passionate partners (employees),
Starbucks Coffee Company has transformed the way people in 37 countries
enjoy their coffee, one cup at a time. Starbucks is the premier purveyor
of the finest coffee in the world, with more than 11,000 retail locations
in North America, Latin America, Europe, the Middle East and the Pacific
Rim. The Company is committed to offering its customers the highest
quality coffee and human connection through the Starbucks Experience,
while striving to improve the social, environmental and economic well
being of its partners, coffee farmers, countries of coffee origin, and the
communities which it serves.
Through Ethos Water, Starbucks demonstrates its long history of
integrating a social conscience into all aspects of its business. The
Company surprises and delights its customers by producing and selling
bottled Starbucks Frappuccino(R) coffee drinks, Starbucks DoubleShot(R)
espresso drink and Starbucks(R) superpremium ice creams through its joint
venture partnerships, and Starbucks(TM) Coffee and Cream Liqueurs through
a marketing and distribution agreement, in other convenient locations
outside its retail operations. The Company's brand portfolio includes
superpremium Tazo(R) teas, Starbucks Hear Music(TM) compact discs,
Seattle's Best Coffee and Torrefazione Italia. These brands' unique and
innovative personalities allow Starbucks to appeal to a broad consumer
base.
(1)www.Water.org "To Fetch a Pail of Water"
(2)WaterAid
(3)WaterPartners International
Copyright Business Wire 2006
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