3.22.2006 ET

(CSRwire) ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--March 22, 2006--The Natural Dentist today announced the addition of a new Senior Vice President of Sales to its corporate landscape. By virtue of increased distribution demands and overall growth, the Company is placing significant emphasis on sales and marketing, as well as product development. The addition of Thomas, who brings more than two decades of proven strategy and execution capabilities, has positioned The Natural Dentist to quickly become the category leader in the natural oral care market.

As the new Senior Vice President of Sales, Thomas has held various positions at industry giants Johnson & Johnson, L'Oreal and Beiersdorf, Inc. Thomas spent 15 years at Johnson & Johnson in various sales capacities for oral care brands. In his final assignment as Director of Trade Marketing, he developed the first Trade Marketing organization within a Johnson & Johnson company.

At L'Oreal, Thomas began as Field Sales Vice President, where he developed a National Accounts team and strategic partnerships with such customers as Wal*Mart and Target, and quickly elevated L'Oreal to the number one share position in beauty in the mass market. He was then promoted to Vice President of Sales where he was responsible for significant revenue and share gains across all categories. Thomas then joined Beiersdorf, Inc. as Vice President of Sales where he oversaw double digit revenue growth for four consecutive years and achieved the number one share position in Body Care for the Nivea Brand.

"Bob Thomas is a strategic brand builder," stated The Natural Dentist CEO, Nancy Rosenzweig. "He has the wisdom and experience to propel The Natural Dentist to a top tier player in oral care."

About The Natural Dentist

The Natural Dentist is the first oral care company founded to address oral health with whole body health in mind. The Natural Dentist product line offers clinically-proven botanically-formulated oral care products that promote healthy gums and provide a safe and healthy alternative to today's mass-market prescription and over-the-counter products, many of which contain alcohol, harsh chemicals, preservatives, and artificial dyes, flavors, and sweeteners. The Natural Dentist Healthy Gums(R) oral rinses are the leading non-prescription, natural products recommended by dentists, and are clinically proven to promote healthy gums by treating the cause of gingivitis.

Copyright Business Wire 2006

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