3.22.2006 ET

(CSRwire) ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--March 22, 2006--The Natural Dentist today announced the addition of a new Vice President of Marketing to its corporate landscape. By virtue of increased distribution demands and overall growth, the Company is placing significant emphasis on sales and marketing, as well as product development. The addition of Laura Kuykendall, who brings over 16 years of experience in consumer brand marketing, has positioned The Natural Dentist to quickly become the category leader in the natural oral care market.

Laura Kuykendall served as Vice President of Marketing at both Annie's Homegrown and at Applegate Farms, leading brands in the organic and natural food sector. At Annie's, she was responsible for the launch of Cheddar Bunnies crackers and helped grow the brand in the mainstream market sector. While at Applegate Farms, her responsibilities centered on establishing the core marketing messages related to consumer and trade marketing.

As Marketing Manager at Snyder's of Hanover, Kuykendall introduced EatSmart Natural Snacks which generated significant incremental sales for the company in the natural channel. Other brands in her marketing portfolio include Champion Jogbra and Shady Brook Farms.

"Laura Kuykendall is a strategic marketer and brand builder," says CEO Nancy Rosenzweig. "Her classical training and her experience with turning natural brands into mainstream successes enable her to hit the ground running at The Natural Dentist."

About The Natural Dentist

The Natural Dentist is the first oral care company founded to address oral health with whole body health in mind. The Natural Dentist product line offers clinically-proven botanically-formulated oral care products that promote healthy gums and provide a safe and healthy alternative to today's mass-market prescription and over-the-counter products, many of which contain alcohol, harsh chemicals, preservatives, and artificial dyes, flavors, and sweeteners. The Natural Dentist Healthy Gums(R) oral rinses are the leading non-prescription, natural products recommended by dentists, and are clinically proven to promote healthy gums by treating the cause of gingivitis.

Copyright Business Wire 2006

For more information please contact: