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Corporate Social Responsibility
News
3.15.2006 ET
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CSR News from:
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News Category:
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Seventh Generation, Coleman Natural Foods, Organic Valley, Coors, Aveda, Patagonia to Discuss How They Brand Their Values
(CSRwire) London, March 13 -- Seventh Generation, Coleman Natural Foods,
Organic Valley Coors, Aveda, Transfair USA, Greenpeace and the Organic
Consumers Association will discuss ethical branding at Ethical
Corporation's 2nd annual external communications conference in
Philadelphia on June 14-15, 2006. Main topics will center on CSR,
marketing and communications.
Today, consumers are better informed than ever and only a click away from
finding the truth behind the company headlines. They want to know who
they're dealing with and, more importantly, what their values are.
Recent surveys reveal:
51% of consumers have bought a product or service based on social or
environmental considerations.
More than 60% of consumers say they'd switch brands after receiving
just one piece of negative communication from a pressure group.
Most consumers fall into the SWET (shopper with ethics) category but
60% feel they don't have enough information on brands to make a
decision.
It's becoming increasingly important for companies to do the right thing
and to communicate it to their customers.
Ethical Corporation's external communications conference will bring
together corporate marketing, communication experts and corporate
responsibility leaders who will share the secrets of some of the world's
most successful brands.
Jeffrey Hollender, President of Seventh Generation and Mel Coleman,
Chairman of Coleman Natural Foods will discuss how market leaders
make their values a crucial sales differentiator, and what the main
challenges are when it comes to 'keeping it real' for consumers.
Howard Miller, General Manager of Corporate Reputation (North America) at
BP and Terry Micek, Deputy General Counsel and VP of Regulatory
Affairs at Coors Brewing Company will provide best practices on how
to market corporate values. They will examine how to convince your
marketing department to take CSR more seriously, and how to ensure your
marketing strategies effectively reflect your CSR values.
Other high-level speakers include:
Organic Valley, George Siemon, CEO
Philip Morris USA, Vicky Bell, Director of Corporate Social
Responsibility
Patagonia, Rick Ridgeway, VP of Communications and Environmental
Initiatives
Aveda, David Hircock, Advisor to the President
Merck, David Ruth, VP of Corporate Communications
Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington
Representative
Transfair USA, Steve Sellers, Chief Operating Officer
Whitewave, Ellen Feeney, Responsible Livelihood Manager
Bonneville Environmental Foundation, Tom Starrs, VP, Marketing &
Sales
RecycleBank, Ron Gonen, Managing Director
Business Ethics, Michael Connor, Publisher and Executive Editor
...and many, many more!
For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml
For a copy of the programme, visit:
http://www.ethicalcorp.com/communication/6/index.asp
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