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Corporate Social Responsibility
News
3.13.2006 ET
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ADDING and REPLACING The National Arbor Day Foundation Awards AT&T for Campaign That Encourages Customers to Go Paperless
(CSRwire) SAN ANTONIO--(BUSINESS WIRE)--March 13, 2006--In BW5079 issued March
13, 2006: Add to fifth graph, second sentence of release:
"...healthy tree populations." Full sentence should read: "We always
welcome the opportunity to salute companies like AT&T that are leading the
way to a future of conservation and healthy tree populations."
The corrected release reads:
THE NATIONAL ARBOR DAY FOUNDATION AWARDS AT&T FOR CAMPAIGN THAT
ENCOURAGES CUSTOMERS TO GO PAPERLESS
Current AT&T eBill Enrollment Program Gives Customers the Chance to
Win Prizes, Contributes $1 per Subscriber to The National Arbor Day
Foundation; Foundation To Recognize AT&T Effort With 2006 "Promise to the
Earth" Award
The National Arbor Day Foundation announced today that it will present
AT&T Inc. (NYSE: T) with the Foundation's 2006 "Promise to the Earth" Award
in recognition of an ongoing AT&T campaign that encourages residential and
small-business customers to receive electronic statements through its AT&T
eBill service and opt out of receiving paper bills.
Through March 31, 2006, AT&T has pledged a $1 contribution to The
National Arbor Day Foundation for each new AT&T eBill activation with
cancellation of their paper bill by a residential or small-business
customer, with donations earmarked to support the foundation's
tree-planting and education initiatives across the country. Customers in
the traditional 13-state AT&T local territory are eligible.
Since the program's introduction in July 2005, monthly enrollments in
AT&T eBill have increased by 54 percent. Annually, more than 36,000 trees
are saved through the use of AT&T online services.
AT&T will be recognized this year for its leadership in the cause of
tree-planting, conservation and environmental stewardship with The
National Arbor Day Foundation's 2006 "Promise to the Earth" Award,
presented each April at the Foundation's annual Arbor Day Awards
celebration.
"AT&T's creative plan to incent its customers to reduce waste and help
supply trees to neighborhoods nationwide has been energizing and
effective," said John Rosenow, president, The National Arbor Day
Foundation. "We always welcome the opportunity to salute companies like
AT&T that are leading the way to a future of conservation and healthy tree
populations."
Through the program, current and new AT&T eBill subscribers are
automatically eligible for sweepstakes prizes, including a grand prize
2006 Toyota Prius hybrid car to be awarded in April. Upcoming giveaways
also will include:
-- All-inclusive trips for four, including transportation,
lodging and meal allowance for four days/three nights to
Savannah, Ga. and Sequoia National Park in Calif.
-- $100 gift cards to The Home Depot.
Home Depot gift cards and trips to the Mohonk Mountain House in New
Paltz, N.Y.; Arbor Day Farm in Nebraska City, Neb.; Biltmore Estate in
Asheville, N.C.; and Yellowstone National Park in Wyo. have already been
awarded through the campaign.
Details on all prizes are available at http://www.youratt.com/destination/tree/.
"AT&T's eBill service is an all-around win, giving customers the
convenience, flexibility and control they want in managing their accounts
online while allowing us to follow through on our corporate responsibility
to give back to the communities in which we operate,"
said Denice Hasty, assistant vice president, AT&T Online Services. "It
makes sense to customers, to our business, and from a broader
environmental perspective to invest in encouraging the reduction of paper
waste while we also develop lower-cost and more convenient online customer
relationships."
Founded in 1972, The National Arbor Day Foundation is a nonprofit
organization established to help people plant and care for trees. It is
the largest volunteer tree-planting organization in the country,
encouraging people to plant millions of trees through its Trees for
America(R) program.
AT&T eBill service gives residential and small-business subscribers secure
online access to current statements, payment options and archived account
histories -- anytime, anywhere -- for all services combined on their AT&T
bill, including AT&T local, AT&T long distance, AT&T Yahoo! High Speed
Internet services and Cingular Wireless services. Enhanced features
include:
-- Sorting -- organize by numbers called, length of call, place,
date or cost
-- Reverse number look-up -- view name/contact information of
person dialed
-- Automatic recurring payment setup
-- Password-protection and industry-standard encryption for
sensitive data
Residential and small-business customers (fewer than 35 lines) can
register for AT&T eBill service online through www.att.com.
About The National Arbor Day Foundation
The National Arbor Day Foundation is a nonprofit education
organization that inspires people to plant, nurture, and celebrate trees.
Additional information on the Foundation and its programs is available by
calling 402-474-5655 or by visiting the Foundation's Web site, www.arborday.org.
About the New AT&T
AT&T Inc. is one of the world's largest telecommunications holding
companies and is the largest in the United States. Operating globally
under the AT&T brand, AT&T companies are recognized as the leading
worldwide providers of IP-based communications services to business and as
leading U.S. providers of high-speed DSL Internet, local and long distance
voice, and directory publishing and advertising services. AT&T Inc. holds
a 60 percent ownership interest in Cingular Wireless, which is the No. 1
U.S. wireless services provider with more than 54 million wireless
customers. Additional information about AT&T Inc. and AT&T products and
services is available at www.TheNewATT.com.
(C) 2006 AT&T Knowledge Ventures. All rights reserved.
Subsidiaries and affiliates of AT&T Inc. provide products and services
under the AT&T brand.
Copyright Business Wire 2006
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