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Corporate Social Responsibility
News
3.13.2006 ET
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Annual Conference on Corporate Citizenship Leads with Risk Communications and Stakeholder Engagement Workshop
Session on averting and handling crisis and risk in uncertain times to be held March 25 in Orlando; full conference March 26-28
(CSRwire) CHESTNUT HILL - Recognizing that stakeholder engagement and
effective communications are at the core of corporate responsibility, The
Center for Corporate Citizenship at Boston College is offering a special
workshop on risk communications the day before its annual International
Corporate Citizenship Conference kicks off in late March in Orlando.
The workshop, featuring international communications expert Peter Sandman,
creator of the "Risk = Hazard + Outrage" formula, will be held March 25 at
the Peabody Hotel in Orlando. A separate registration is required for this
session.
On March 26 the full conference - If Corporate Citizenship is the Answer,
What is the Question? - will open with an evening event at Epcot Center,
hosted by sponsor The Walt Disney World Company. It concludes on March 28
with a luncheon keynote speech by Jeff Swartz, CEO and President of
Timberland.
The annual conference, exclusive to a corporate audience, attracts 400
business professionals interested in learning about best practices, new
management strategies, and trends regarding the role that business plays
in society.
Other keynote speakers include: Steven D. Levitt, economist and co-author
of the best-seller Freakonomics; Julius Walls, Jr., CEO and President,
Greyston Bakery; Nicholas M. Donofrio, Executive Vice President,
Innovation and Technology, IBM; and John V. Murphy, Chairman, CEO, and
President of OppenheimerFunds.
The two and a half day conference features 17 learning sessions that
explore topics such as:
Making Corporate Citizenship Real: Strategies and Systems for
Integration
Managing Corporate Community Involvement Globally
Rethinking Stakeholder Engagement in an Increasingly Complex World
How Corporations Engage with Youth in Solving Key Social Issues
The Changing Social Contract and Corporate Community Involvement
What Sustainability Really Means for Business Transformation
Defining Performance Excellence in Corporate Citizenship
Creating Synergy Between Corporate Citizenship and Public Affairs
The learning sessions will be led by professionals representing such
leading companies as 3M, Abbott Laboratories, Edelman, Ernst & Young,
General Electric, The Home Depot, IBM, Levi Strauss & Company, McAfee, and
Novaratis.
To register for the conference and the communications workshop go to www.corporatecitizenshipconference.com
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