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Corporate Social Responsibility
News
3.03.2006 ET
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Scotts Miracle-Gro Launches Community Green Space Program With Keep America Beautiful
Hurricane restoration project kicks off community garden program
(CSRwire) MARYSVILLE, Ohio - The Scotts Miracle-Gro Company, the world's
largest marketer of branded products for consumer lawn and garden care,
today announced plans for the second year of its multi-year partnership to
support Keep America Beautiful(R) and its Great American Cleanup(TM), the
nation's largest annual community improvement and beautification
program.
Together, ScottsMiracle-Gro and Keep America Beautiful will continue
building community gardens and green spaces in cities across America as
well as provide educational outreach on environmental issues.
The effort began today with the 2006 Great American Cleanup kickoff event
in Biloxi, Miss. As part of a broader restoration project, the two
organizations teamed with other corporate sponsors to rebuild the
destroyed gardens and green spaces in downtown Biloxi and near a local
school, Nativity B.V.M. Elementary. ScottsMiracle-Gro delivered more than
five tons of garden soil and mulch to the site, and more than 500
community volunteers worked on the project.
"The benefits of community gardens and green spaces are clear and there is
probably no better place to begin this year's effort than the Gulf Coast,"
said Rich Martinez, chief environmental officer at ScottsMiracle-Gro. "Our
hope is that the restoration of community green spaces in Biloxi will
continue bringing hope and optimism to this city as it continues to
recover from Hurricane Katrina. We are proud not only to be supporting
this effort, but also in helping to build public gardens in other
communities."
ScottsMiracle-Gro and Keep America Beautiful also will build community
green spaces throughout the spring in San Antonio, Texas; Oakland, Calif.;
Chesapeake, Va.; Charlotte, N.C.; and Chicago, Ill. In each city, the
gardens will be used for educational purposes for local students.
"San Antonio has a strong history of and commitment to creating and
preserving a better environment for all residents," said Francisco
Martinez, executive director of Keep San Antonio Beautiful. "With support
from ScottsMiracle-Gro, we will be planting a new legacy of environmental
stewardship in San Antonio."
Last year, ScottsMiracle-Gro and Keep America Beautiful partnered to
create community green spaces in Orlando, Florida; Atlanta, Georgia;
Columbus, Ohio; Norfolk, Virginia; and Long Island, New York. The two
organizations also distributed educational materials to nearly 2 million
consumers to help them understand the best ways to incorporate
environmental stewardship principles when maintaining a healthy lawn and
garden. That outreach effort will continue in 2006.
Keep America Beautiful(R) is celebrating the 21st anniversary of its
signature program, the Great American Cleanup, which takes place annually
from March 1 through May 31. The program is expected to involve 2.5
million people this year, who will volunteer more than 8 million hours to
clean, beautify and improve 15,000 communities during 30,000 events from
coast to coast in all 50 states.
Last spring, 2.4 million Great American Cleanup volunteers collected a
record-breaking 208 million pounds of litter and debris; cleaning 176,000
miles of roads, streets and highways and 10,250 miles of rivers, lakes and
shorelines; and planting 4.2 million flowers and bulbs.
ScottsMiracle-Gro is continually developing new and innovative ways for
communities and homeowners to maintain a healthy environment.
ScottsMiracle- Gro is also one of the country's leading recyclers, using
about 6 billion pounds of recycled organic waste every year in its growing
media business. The Company provides consumer education and environmental
stewardship tips through its award-winning Web site, www.scotts.com, its toll-free help line,
888-270- 3714, and other outreach efforts.
"We're excited to grow our effort of beautifying communities and providing
useful information to homeowners by combining resources with ScottsMiracle-
Gro," said Ray Empson, president of Keep America Beautiful. "Our shared
commitment to the environment and beautification makes Keep America
Beautiful and ScottsMiracle-Gro ideal partners in this important
effort."
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest
volunteer-based community action and education organization. This national
nonprofit forms public-private partnerships and programs that engage
individuals to take greater responsibility for improving their community's
environment. The Great American Cleanup(TM) is the organization's signature
program that mobilizes millions of volunteers to improve their communities
through hands-on participation. For more information, visit http://www.kab.org/.
About ScottsMiracle-Gro
With more than $2.3 billion in worldwide sales and more than 6,000
associates, The Scotts Miracle-Gro Company, through its wholly-owned
subsidiary, The Scotts Company LLC, is the world's largest marketer of
branded consumer products for lawn and garden care, with products for
professional horticulture as well. The Company's brands are the most
recognized in the industry. In the U.S., the Company's Scotts(R),
Miracle-Gro(R) and Ortho(R) brands are market-leading in their categories,
as is the consumer Roundup(R) brand, which is marketed in North America and
most of Europe exclusively by Scotts and owned by Monsanto. The Company
also owns Smith & Hawken(R), a leading brand of garden-inspired products
that includes pottery, watering equipment, gardening tools, outdoor
furniture and live goods, and Morning Song(R), a leading brand in the wild
bird food market. In Europe, the Company's brands include Weedol(R),
Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R),
Fertiligene(R) and Substral(R). For additional information, visit us at http://www.scotts.com.
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