2.23.2006 ET

(CSRwire) PHOENIX, AZ - Today alonovo.com(tm) announced a new member of its Advisory Board, Dr. John Tepper Marlin. He is Principal at CityEconomist.com, a consulting firm based in New York City, and was previously Chief Economist for the City of New York.

"Dr. Marlin brings an incredible wealth of knowledge and experience to alonovo.com. He is a pioneer in social-values-driven commerce," said George Polisner, alonovo.com's CEO. "We are honored and excited that John is choosing to become engaged in a mentoring and leadership role with alonovo.com."

"The prospect of alonovo's providing instant guidance for socially conscious consumers at their online point of purchase is a dream come true," said Dr. Marlin. "This is a brilliant idea, an electronic fulfillment of the objectives of those of us who participated in the heady launching of the printed editions of Shopping for a Better World. I look forward to adding my knowledge of the terrain to the planning for this exciting project."

Dr. Marlin served as Chief Economist and Senior Policy Adviser in the Office of the New York City Comptroller from 1992 to the end of January 2006, when he retired to form CityEconomist.com. He teaches a corporate responsibility course to MBA students as an Adjunct Professor of Business Ethics in the Markets, Ethics & Law Program at NYU's Stern School of Business. A graduate of Harvard (A.B. cum laude), Oxford (BA, MA) and George Washington (Ph.D. in economics) Universities, he served as an economist for five years with the Federal Government. He has also served as President/CEO of the Council on Municipal Performance and of JTM Reports, where he worked on the first-ever stakeholder report at Ben & Jerry's in 1989.

alonovo.com(tm) provides a free, social values-driven online shopping experience for its rapidly growing community. By directly integrating trusted Social Responsibility (SR) ratings coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com has made it easier and more attractive to redirect consumer spending in ways that reflect individual social and environmental values. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This will facilitate a "race to the top" among businesses that are working to balance people, planet and profit by connecting SR directly with the profit motive through competition for product sales.

For further information about alonovo.com phone 602.494.5455, or email press@alonovo.com

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