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Corporate Social Responsibility
News
2.07.2006 ET
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CSR News from:
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News Category:
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Building and Branding a Breakthrough Signature Program
Center course deals with how to conceive, integrate and implement a unique and meaningful signature program - March 29-31, 2006 Orlando
(CSRwire) CHESTNUT HILL, MA - A corporate community involvement signature
program is one of the most powerful articulations of your corporate brand.
Done well, it can genuinely express your company's culture and values,
engage and motivate employees and enrich your corporate reputation.
Drawing on real world examples, this course will offer you practical
perspectives on how to conceive, integrate and implement a signature
program that differentiates your company while making a meaningful
difference in your communities.
Key takeaways:
Define a signature program for your key constituencies
Determine if a signature program is right for your company
Build the business case and get buy-in for the program
Select an appropriate focus for your program
Get your program off the ground and make things happen
For more information, go to www.bcccc.net/signatureprograms
The Center also offers courses at company sites on request, and can
customize its offerings to address companies' specific challenges and
needs.
For more information, call The Center at 617.552.4545, or go to The
Center's web site at www.bcccc.net.
The Center's executive education offerings cover planning, strategy,
program development, implementation, communications, evaluation,
leadership development and competency building, leading to a Certificate
awarded by the Boston College Carroll School of Management.
About The Center for Corporate Citizenship at Boston College
The Center for Corporate Citizenship at Boston College engages with
companies to redefine business success as creating measurable gains for
business and society. Our vision is that business will use its assets to
help assure economic prosperity and a just and sustainable world. The
Center achieves results through the power of research, education and
member engagement. The Center offers publications including a newsletter,
research reports, and white papers; executive education, including a
Certificate program; events that include an annual conference, roundtables
and regional meetings; and a corporate membership program.
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