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Corporate Social Responsibility
News
2.07.2006 ET
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More Than 600 Unilever Executives Bagged Their Golf Clubs and Took Part in Community Service Projects Throughout Las Vegas During Annual Sales Meeting
(CSRwire) ENGLEWOOD CLIFFS, NJ--(BUSINESS WIRE)--Feb. 6, 2006--
Executives learned the true meaning of "sweat equity" as they
partnered with Habitat for Humanity, the Boys & Girls Clubs
of Las Vegas and Lake Mead National Recreation Area
Leaving big-business and corporate traditions aside, more than 600
Unilever executives recently rolled up their sleeves and descended on the
Las Vegas metro area last week, taking part in community service projects
during its annual customer marketing and development conference.
Reflecting Unilever's three corporate charitable partnerships, employees
helped build housing with Habitat for Humanity, refurbished the Boys &
Girls Clubs of Las Vegas' playgrounds and facilities as well as
participated in restoration and beautification activities at the Lake Mead
National Recreation Area.
"This effort marks our ongoing commitment to deliver fully on
Unilever's mission of adding vitality to life, by actively supporting our
company's three charitable partnerships. We are dedicated to the
well-being of our consumers and the neighborhoods in which they live,"
stated Art Drogue, Sr. Vice President Customer Development, Unilever U.S.
"My colleagues and I have a long history of helping our local communities
and we are excited about bringing this commitment to Las Vegas - knowing
that we left our host city a little better than we found it."
Specifically, in partnering with Habitat for Humanity, employees
worked on two homes under construction for families in Las Vegas, proper.
Since its founding in 1976, Habitat for Humanity works with community
groups and volunteers to build or renovate simple, decent homes. Habitat
relies on donations of labor, building materials and land to help keep the
cost of the houses down. For almost a decade, Unilever United States has
donated more than $800,000 towards the building of ten houses,
nationwide.
The Boys & Girls Clubs of Las Vegas includes twelve different clubs
located throughout the Las Vegas metro area. At the Boulder City Club,
Unilever employees restored the overall facility. Activities included the
set up of a new playground, painting, and landscaping.
Unilever also donated twenty computers to the club. At the Andre Agassi
Club located near the downtown area, Unilever employees painted, installed
book shelves and landscaped the play areas. For more than 44 years, Boys &
Girls Clubs of Las Vegas has met the needs of their children by developing
self-esteem, courage and positive values. Unilever partners with more than
25 Boys & Girls Clubs across the country.
At Lake Mead, Unilever volunteers worked on beautification projects
which included cleaning up the shoreline, restoring walking paths,
trimming campground vegetation and then, constructing picnic tables and
benches using materials made from recycled plastic lumber donated by
Unilever North America. Lake Mead National Recreation Area is one of 55
National Parks Unilever supports in the "Recycling at Work Program" which
creates an after-market for recycled plastic products, putting it to use
in National Parks to address various infrastructure needs.
"Giving back to communities has always been a proud hallmark of
Unilever," added Art Drogue. "We are committed to helping make peoples'
lives healthier and more enjoyable - whenever and wherever possible. This
was a success and a great reward for everyone involved. I hope all my
colleagues will take this experience and continue to volunteer at
home."
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world,
consumers make 150 million decisions to purchase Unilever products. The
company has a portfolio of brands that make people feel good, look good
and get more out of life.
In the United States these brands include recognized names such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise,
Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever Group of
Companies. Dedicated to serving consumers and the communities where we
live, work and play, Unilever in the United States employs more than
15,000 people in 74 office and manufacturing sites in 24 states and Puerto
Rico - generating approximately $10 billion in sales in 2004. For more
information visit www.unileverusa.com.
Copyright Business Wire 2006
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