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Corporate Social Responsibility
News
2.02.2006 ET
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Highlights of Toyota's Environmental Progress
Toyota Environmental Update, February 2006
(CSRwire) Our goal is to keep you informed about our worldwide progress on
environmental matters. Thank you for your interest in Toyota's efforts to
become a greener automaker.--Irv Miller, Group Vice President,
Corporate Communications Department, Toyota Motor Sales, USA,
Inc. More about Toyota's environmental efforts can be found at www.toyota.com/environment
TOYOTA INTRODUCES 2007 CAMRY HYBRID
Toyota unveiled the 2007 Camry Hybrid at Detroit's 2006 North American
International Auto Show. Camry is the most popular car model in the U.S.,
selling more than 430,000 units in 2005. The launch of Camry Hybrid is a
major step ahead in the "mainstreaming" of hybrid vehicles.
Camry's Hybrid Synergy Drive(r) combines a 147 hp 2.4L four-cylinder
Atkinson-cycle engine with a 45 hp electric motor and a continuously
variable transmission. This is a more powerful engine and smaller electric
motor than 2006 Prius' 76 hp engine and 67 hp electric motor. Hybrid Camry
features an ultra-small inverter with a specially designed compact
battery. An "ECO" button limits air conditioning energy consumption to
help improve fuel economy under certain conditions. Wheel spats and
underbelly pans have been added, for a low coefficient of aerodynamic drag
(Cd) of 0.27 and enhanced fuel economy.
Camry Hybrid will go on sale this spring and will be built in Kentucky
starting this summer.
TOYOTA FACILITIES TAKE ACTION TO PROTECT WILDLIFE
Toyota Logistics Services Vehicle Distribution Center in Portland, Oregon,
has received Salmon-Safe certification from Salmon-Safe, Inc. The
designation is based on a comprehensive assessment of the campus' overall
management policies and planning related to habitat and water quality
protection. Salmon-Safe's evaluation team concluded, "Current management
of the Toyota campus shows a high level of natural resource stewardship in
accordance with Salmon-Safe standards." Salmon-Safe, Inc. is a nonprofit
organization devoted to restoring agricultural and urban watersheds so
that wild salmon can spawn and live sustainably.
New United Motor Manufacturing, Inc. (NUMMI), a Toyota-General Motors
joint venture assembly plant in northern California, uses bright yellow
warning signs to protect burrowing owl habitat areas on the plant
property. Motorists are reminded to not drive or park on roadsides where
the birds have burrowed to make their nests.
BILLBOARD TRACKS GASOLINE SAVED BY TOYOTA HYBRIDS: 100,000,000+
GALLONS
Toyota estimates that drivers of Toyota and Lexus hybrids have saved more
than 110,000.000 gallons of gasoline as of January 31, 2006. An electronic
billboard counter alongside the 405 Freeway in El Segundo, California
updates the running total every four minutes. Toyota and Lexus hybrid
drivers have also avoided emitting an estimated 900,000 metric tons of
carbon dioxide and more than 3,000,000 pounds of smog-forming gases.
TOYOTA D.C. OFFICE BUYS RENEWABLE ENERGY CERTIFICATES TO OFFSET
GREENHOUSE GASES
Toyota is purchasing 396 megawatt-hours of wind energy renewable energy
certificates (RECs) per year for five years for all of its downtown
Washington, D.C., office energy needs. The office is in line to receive
Leadership in Energy and Environmental Design (LEED) recognition for smart
energy and building material improvements. The purchase of RECs by
businesses and individuals offsets the greenhouse gas emissions created in
the generation of electricity that they use in their businesses and homes.
The purchase of RECs from a third party is a viable alternative to buying
"green energy" directly from a utility.
TOYOTA WINS AWARDS FOR PRIUS AND ENVIRONMENTAL ACTION
Toyota Motor Manufacturing, Indiana (TMMI) has received an award from the
U.S. Environmental Protection Agency (EPA) for taking steps to decrease
its environmental impact. TMMI voluntarily identified its environmental
priorities and eliminated 1,700,000 pounds a year of purge solvent and
fuel tank primer waste from its manufacturing process. TMMI joined the
EPA's National Partnership for Environmental Priorities (NPEP) program in
April 2004.
Prius has received The Jim Henson Technology Honor from The Jim Henson
Company. It was selected for "Toyota's inspiring efforts to turn an
environmentally conscious car into something 'cool,' and for the
overwhelming percentage of Henson employees who park their Prius on the
company's lot each day." The Jim Henson Company is an innovator in
puppetry and animatronics for film and television, best known for its
Muppets characters.
Produced by Robert Oberhand & Assoc., Chatsworth, CA, in conjunction with
Toyota Corporate Communications Department.
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