2.01.2006 ET

(CSRwire) London, UK--On March 28 and 29, London will play host to a stimulating forum on business/NGO engagement, a subject that is gripping the minds of global opinion leaders while simultaneously rocketing up the corporate and civil society agendas.

Over 30 expert speakers from across the partnerships spectrum will advise companies and NGOs on the prerequisites for successful engagement.

Perry Cutshall, Director of Operations Development, Worldwide Public Affairs & Communications at Coca Cola, will discuss whether partnerships can make or break reputations.

Brian Kilkelly, Head of Corporate Partnerships at Age Concern and Adam Rostom, Deputy Sheriff at Innocent Drinks will discuss why and how a partnership can raise your profile and influence consumers' purchasing behaviours along the way.

The financial implications of partnerships will also come under the spotlight. Barnaby Briggs, Head of the Social Performance Management Unit at Shell International and Roger Hammond, Development Director at Living Earth Foundation will discuss whether the cost burden is relative to what partners gain.

Jean Paul Jeanrenaud, Head of Business & Industry Relations at WWF and Philippe Hardouin, Communications Director at Lafarge will discuss how to set targets and measure progress at any stage in a partnership's development.

This conference will be an opportunity for benchmarking existing partnerships, and learning from best practice examples. Plus there's plenty of networking time for future partners.

More details on the topics, speakers and agenda for the conference are available online at:
http://www.ethicalcorp.com/londonpartnership

Save £200 if you register by Monday 6th February!
http://www.ethicalcorp.com/londonpartnership/register.shtml

For more information please contact: