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Corporate Social Responsibility
News
12.14.2005 ET
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New Models Emerge for Workplace Giving Campaigns: Broader Employee Interests and Technology Drive Change
(CSRwire) Alexandria, Virginia - A study of 22 U.S. corporations reveals that
the traditional workplace giving campaign is evolving into a new model.
The study found that more corporations are providing their employees
charitable choices beyond local charities and also integrating technology
as a core campaign component. With more than $3.8 billion generated
annually for charity, workplace giving campaigns are an integral aspect of
individual philanthropy in the U.S.
"The changes in workplace giving campaigns that we are seeing today are
being driven by donors who are more diverse and sophisticated in their
charitable giving interests." said Renée Acosta, president and CEO of
Global Impact. "Moreover, the availability of technology solutions
facilitates campaigns providing greater workplace giving choices to their
employees."
The study also shows robust corporate support of workplace giving
campaigns, with 100 percent of the corporations surveyed reporting that
their campaigns have strong support from corporate leadership. In
addition, 68 percent of the respondents reported that their company
matches employee charitable gifts.
Among the findings of the study, which included eleven Fortune 500
companies, are:
1. More than 75 percent of the corporations surveyed now offer charitable
giving choices beyond United Way, allowing donors a broader array of
giving options through payroll deduction.
2. Forty-five percent of the corporations surveyed are considering changes
to their workplace campaign, including expanding charitable giving options
and better utilization of technology.
3. Fifty percent of the corporations surveyed are now organizing their
workplace campaigns on a national or company-wide basis, migrating from
the traditional "local" model of organization.
4. Workplace giving continues to garner strong support from top corporate
leadership, with 100 percent of the companies surveyed reporting strong
support from CEOs and other executives.
5. Sixty percent of the corporations surveyed believe that primary benefit
to employees offered by workplace giving campaigns is the "ease" in which
employees can give.
Notable among the findings is that eighty-six percent of the corporations
provided employees with method to give to global disasters, such as the
South Asian Tsunami.
"Americans are very generous people and their giving interests transcend
national boundaries, "said Renée Acosta. "The outpouring of donations
for global disaster relief demonstrates employee interest in giving
globally."
About Global Impact
Global Impact is a not-for-profit organization dedicated to helping the
poorest people on earth. Global Impact represents more than 50 of the most
respected U.S.-based international charities in workplace giving campaigns
across the nation. Each year, Global Impact and its member charities touch
more than 206 million lives in virtually every developing country through
disaster relief, education, health training and economic programs that
promote self-sufficiency.
Global Impact was established in 1956 and has grown over the years to
become the nation's recognized leader in raising awareness and funds at
the workplace for its member charities. It provides a trustworthy,
effective and efficient organization through which Americans can direct
their charitable contributions where there is the greatest need. In
addition to more than 40 years of participating in workplace giving
campaigns across the nation, Global Impact also manages the two largest
Federal workplace giving campaigns--the Combined Federal Campaign of the
National Capital Area (CFCNCA) and the Combined Federal Campaign-Overseas
(CFC-O) for all overseas commands of the Department of Defense.
By providing the opportunity to give internationally, Global Impact
continues to provide American citizens and companies the best way to reach
out to people in need.
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