11.28.2005 ET

(CSRwire) SCOTTSDALE, AZ - alonovo.com™ is pleased to announce the signing of a beneficiary agreement with the Breast Cancer Fund.

The Breast Cancer Fund is the leading national organization whose mission is identification of causes and prevention of Breast Cancer. We are honored to welcome the Breast Cancer Fund and their constituents to the alonovo.com™ social values driven online shopping experience.

The growing alonovo.com community supports over 75 leading non-profit organizations and projects devoted to the public good through revenue sharing. Organizations such as the Breast Cancer Fund, the American Red Cross, Habitat for Humanity, Doctors Without Borders, Global Exchange, Stand for Children, UNICEF, Oxfam America and many other prolific groups. Each alonovo.com registered member selects their beneficiary organization and their respective online shopping then provides direct benefit to their selected community-selected local, national or global cause.

alonovo.com™ provides an intelligent, informed online shopping experience for the powerful consumer demographic. By directly integrating trusted Social Responsibility (SR) ratings coupled with a large, price-competitive array of electronics, books, CD's, DVD's, appliances, tools, computers, software and more -into a visually compelling and simple user experience, alonovo.com has started to redirect consumer spending based upon Social Responsibility ratings. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by moving SR directly into the profit equation.

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