11.15.2005 ET

(CSRwire) SCOTTSDALE, AZ - alonovo.com™ announced that it will be officially participating in "Buy Nothing Day" on November 25, 2005. The day after the U.S. Thanksgiving holiday is traditionally marked by crowded malls and begins a period of retail sales that reaches its peak by the third week in December.

The growing alonovo.com community is part of an intelligent marketplace initiative which according to CEO George Polisner "naturally gives more thought to the buying frenzy that begins with the traditional day after Thanksgiving. We all like to give and receive holiday gifts. However the alonovo.com community also considers how such gifts are made, what resources are consumed in the manufacturing process and how are the workers' treated that produce the things we give and receive intended to create joy." alonovo.com will take the unusual step of turning off its commerce functionality from midnight to midnight Eastern time on Friday, November 25, and will provide a special message to the alonovo.com community.

In the words of the Buy Nothing Day promoters at Adbusters.org: "For 24 hours, millions of people around the world do not participate -- in the doomsday economy, the marketing mind-games, and the frantic consumer-binge that's become our culture. We pause. We make a small choice not to shop. We shrink our footprint and gain some calm. Together we say: enough is enough. And we help build this movement to rethink our unsustainable course."

alonovo.com™ provides an intelligent, informed online shopping experience for consumers. By directly integrating trusted Social Responsibility (SR) ratings with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com encourages consumer spending based upon Social Responsibility ratings. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by moving SR directly into the profit equation.

alonovo.com™ shares revenue with organizations such as the American Red Cross, Habitat for Humanity, Doctors Without Borders, Global Exchange, Stand for Children, UNICEF, the Benefit Bank, the National Military Family Association, Oxfam America and many others. Each alonovo.com registered member selects their beneficiary organization providing direct funding to many great community-selected local, national and global causes.

For further information about alonovo.com contact George Polisner, 602.494.5455, or email press@alonovo.com

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