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Corporate Social Responsibility
News
10.13.2005 ET
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CSR News from:
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Dell and Goodwill Association of Michigan Launch Innovative Computer Recycling Service for Michigan Consumers; Public-Private Partnership Introduces Responsible, No-Charge Computer Recycling
(CSRwire) LANSING, Mich.--(BUSINESS WIRE)--Oct. 13, 2005--Goodwill Association
of Michigan and Dell (NASDAQ:DELL) today introduced RECONNECT Michigan, a
comprehensive computer recovery, reuse and environmentally responsible
recycling opportunity for Michigan consumers.
The pilot program offers drop-off recycling and reuse options for unwanted
computers at no charge to consumers across the state, and gives them the
opportunity to support a local charity.
The launch of this program follows a recent decision by the Michigan
Department of Information Technology to have Dell manage asset-retirement
services for state-owned computer equipment. That program is also
available to local governments, schools and other non-profits
statewide.
RECONNECT Michigan uses the donations infrastructure of a nonprofit and
the experience and recycling resources of a technology company to offer a
proactive, community-based solution designed for environmentally
responsible computer disposal. The partnership's goal is to divert at
least 3.3 million pounds of used computers and computer equipment from
landfills over one year and to provide education on the importance of
proper computer disposal while creating job opportunities for individuals
with disabilities and other employment barriers throughout Michigan.
Beginning today, residents across Michigan can call toll free,
866-48-REUSE (866-487-3873), or visit www.reconnectpartnership.com to
learn about drop-off options for unwanted computers and computer equipment
at any of 73 Goodwill locations.
"Michigan consumers are both community-minded and environmentally
conscious, so this public-private program makes great sense," said Teri
Takai, chief information officer for the State of Michigan. "This effort
will help create shared solutions to the challenges of electronics
disposal and make our state a safer, healthier place to live."
Goodwill Industries of Central Texas and Goodwill Industries of San
Francisco have partnered with Dell on similar pilot programs.
Success of these pilots has prompted Dell and Goodwill to implement a
regional version of the program across Michigan.
The 11 Goodwill members of the Goodwill Association of Michigan will
accept donations of residential computer equipment of any brand. The
unwanted computers will be collected, sorted and consolidated by Goodwill.
Equipment with resale value will be separated and entered into Dell's Asset
Recovery Services value-recovery processes. Proceeds from equipment
recovery will be returned to the Goodwill Association of Michigan for
re-investment in a variety of job-creation and other community programs.
Equipment without resale value will be recycled; responsible recycling
will be handled by Electronic Partners Corp. (ePC) under stringent Dell
guidelines. ePC is a part of Chasm Industries, a firm that specializes in
electronic asset management and recycling services.
Consumers are responsible for removing data from their hard drives and
other storage media before making their donation; neither Dell nor
Goodwill takes any responsibility for that data.
A survey of Michigan consumers showed that nearly half (49 percent) of
consumers do not know how to dispose of unwanted computers and that 70
percent would prefer an option to donate unwanted computer equipment to a
charitable organization. This project will offer Michigan consumers the
convenience of permanent drop-off locations and the ability to support a
local charity.
"This is an exciting opportunity for Goodwill to bring convenient
computer recycling to consumers across Michigan and further Goodwill's
mission of job creation at the same time," said Susanne Fredericks,
Executive Director of the Goodwill Association of Michigan. "Partnership
with Dell will help us ensure we are implementing environmentally sound
practices for unwanted computer equipment to Michigan while creating job
opportunities for the individuals we serve."
"The partnership with Goodwill Association of Michigan underscores Dell's
commitment to environmentally sound recycling and to making the process
easy and affordable for consumers," said Shawn Dennis, vice president of
Global Branding for Dell. "The chance to test this pilot on a statewide
basis in Michigan should help us learn how to expand similar programs
across the United States more quickly."
About Goodwill Association of Michigan
Formed in 1990, the Goodwill Association of Michigan (GAM) is
comprised of 11 of 173 autonomous Goodwills in North America. As members
of the world's largest nonprofit provider of employment and training
services for individuals with disabilities and other barriers to
employment, GAM pursues and coordinates statewide partnerships and
collaborative efforts that help break down employment barriers for
thousands of individuals each year in Michigan. Through training, work
experience and job placement services, GAM members help men and women
become independent, self-supporting citizens.
About Dell
Dell Inc. (NASDAQ:DELL) is a trusted and diversified
information-technology supplier and partner, and sells a comprehensive
portfolio of products and services directly to customers worldwide.
Dell, recognized by Fortune magazine as America's most admired company and
No. 3 globally, designs, builds and delivers innovative, tailored systems
that provide customers with exceptional value. Company revenue for the
last four quarters was $52.8 billion. For more information about Dell and
its products and services, visit www.dell.com.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of
others.
Copyright Business Wire 2005
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