9.20.2005 ET

(CSRwire) Englewood Cliffs, NJ - The Natural Dentist announces the addition of two new, natural flavors-Peppermint Twist and Orange Zest--to its Natural Dentist Healthy Gums® oral rinse product line. Healthy Gums® is the #1, non-prescription natural oral rinse product recommended by dentists, periodontists and other dental specialists.

The Natural Dentist was the first oral care company founded to address oral health with whole body health in mind, and all of its products are formulated to promote healthy gums. These new flavors provide a great-tasting way to effectively fight gingivitis and improve the overall health of the gums.

Gingivitis is an inflammation of the soft tissue that surrounds each tooth which, if left untreated, can lead to periodontitis, a serious health risk and the number one cause of adult tooth loss.

According to the American Dental Association (ADA), seventy-five percent of American adults over the age of 35 suffer from some form of periodontal disease. The clinically proven Natural Dentist Healthy Gums® oral rinse fights the bacteria that cause gingivitis, using four naturally occurring antimicrobial agents. It also contains botanicals that soothe and protect the soft tissue in the mouth, making Healthy Gums® an effective, gentle and safe alternative to competing mouthwashes. Many over-the-counter brands contain alcohol, harsh chemicals, preservatives or artificial dyes, flavors and sweeteners.

"At The Natural Dentist, we believe that healthy gums are a key factor in both oral and whole body health. We are dedicated to promoting healthy gums with a product line that offers the assurance of clinically proven effectiveness with the gentleness of natural ingredients," said Nancy Rosenzweig, new CEO of Natural Dentist, Inc. "Consumer research has guided the development of two new natural fresh-tasting flavors, a new easy-grip easy-to-pour bottle with a dosage cap, and a new graphic look that highlights our therapeutic benefits."

Periodontists and other dental specialists recommend Natural Dentist Healthy Gums® as an alternative to the prescription product Chlorhexidine Gluconate (CHX) because Healthy Gums® is as effective, better tasting, and does not have CHX's unpleasant side effects such as tooth-staining and taste bud distortion. The Natural Dentist rinse was proven to be as effective as CHX in clinical studies conducted at the New York University College of Dentistry and published in The Journal of Clinical Dentistry.

"After being in dentistry for over twenty years, nothing has helped our patients more than The Natural Dentist Healthy Gums® Oral Rinse. Compliance and results for our patients have been dramatic and effective. The lack of staining and excellent tissue response has been helping patients with all types of procedures to heal better . . . naturally," according to Dr. Dean C. Vafiadis DDS, prosthodontist and associate clinical professor, New York University.

Dentists expect that the two great-tasting new Healthy Gums® flavors will encourage patients following post-surgical or periodontal treatments to use the oral rinse product more often and for a longer period of time than products with harsh ingredients or those with medicinal flavors.

The new consumer-tested flavors, Peppermint Twist and Orange Zest, make Healthy Gums® a pleasant addition to the entire family's daily oral health care routine and a powerful ally in the fight against gum disease. The Natural Dentist products are available at retail locations across the country including Walgreens, Brooks/Eckerd Drugstores, Duane Reade, Stop & Shop, Whole Foods Markets, Wild Oats Natural Marketplace, and many health food stores. Beginning September 15th, they will also be available at www.thenaturaldentist.com.

About The Natural Dentist
The Natural Dentist was the first oral care company founded to address oral health with whole body health in mind. The Natural Dentist product line offers clinically-proven botanically-formulated oral care products that promote healthy gums and provide a safe and healthy alternative to today's mass-market prescription and over-the-counter products, many of which contain alcohol, harsh chemicals, preservatives, and artificial dyes, flavors and sweeteners. The Natural Dentist Healthy Gums® oral rinses are the leading non-prescription, natural products recommended by dentists, and are clinically proven to promote healthy gums by treating the cause of gingivitis.

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