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Corporate Social Responsibility
News
9.14.2005 ET
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Nike, Inc. Donations Top $4 Million to Hurricane Katrina Relief Efforts
Company provides ongoing support to Gulf Coast region, evacuee communities and affected employees and their families
(CSRwire) Beaverton, OR - Nike, Inc. today announced that the company's
support of Hurricane Katrina relief efforts has topped $4 million in cash
and product donations to on-the-ground efforts in Louisiana and
Mississippi, as well as the company's backyard communities in which
evacuees are beginning to or may relocate.
"Beyond our immediate $500,000 cash donation to the American Red Cross,
we've provided more than $3.5 million in products and are continuing to
identify the most effective ways of offering immediate and long-term
support for those affected by Hurricane Katrina," said Molly White, Nike's
Director of U.S. Community Involvement. "Our relief efforts are aimed at
addressing the needs of our affected employees and their families, as well
as supporting broader community needs focused on relief and rebuilding."
Nike has four factory outlet stores in the region, located in Gulfport,
Miss.; Foley, Ala.; Destin, Fla.; and Commerce, Ga. The Gulfport store is
structurally intact and has power but remains closed because of water and
roof damage. All other stores are open and operational. All Nike employees
have been accounted for, and the company is working to support them in
their recovery and rebuilding efforts. Nike's support includes extending
the company's employee assistance program to affected employees' extended
family members. The program includes immediate and long-term crisis
assistance, counseling, legal resources and financial advice.
Cash and Product Donations
On August 31, Nike made an immediate cash donation of $500,000 to the
American Red Cross. The company also is encouraging visitors at its
Nike.com and Nikebiz.com Web sites to donate to the American Red Cross.
All 106 Nike U.S. retail locations, with the exception of Gulfport, are
accepting customer donations to the Red Cross Disaster Relief Fund. As of
September 12, Nike customers have given more than $59,000.
Through company distribution centers in Tennessee and Oregon, Nike
employees have shipped more than $3.5 million in product to Gifts-in-Kind
and other organizations for evacuees of the hurricane. The product
donations include the $500,000 in sports equipment such as soccer balls,
footballs, baseballs and gloves, as well as shorts and shirts to the
Bush-Clinton Katrina Relief Fund. The company's product donations will be
received by various relief centers in Houston that are housing
approximately 24,000 evacuees.
Responding to the Needs of Evacuees in Nike Backyard Communities
As evacuees enter the Memphis area, where Nike's largest U.S. footwear and
apparel distribution centers are located, the company is working with local
community organizations to understand how Nike can support efforts there
through cash, product donations and volunteer opportunities.
Nike is supporting employees who donate their time to those organizations
active in relief efforts by contributing $10 per hour for each volunteer
hour given, with a minimum of 25 hours per community-based organization.
Volunteer opportunities are being communicated to employees as they are
available.
Partners and Athletes
Many Nike partners and athletes are also contributing to relief efforts.
The Lance Armstrong Foundation (www.livestrong.org) announced last week it
will distribute approximately $500,000 to assist cancer survivors,
including those in active treatment, who have been affected by Hurricane
Katrina. Funds will be disbursed to qualified non-profit organizations and
cancer centers that are currently providing assistance to cancer survivors.
On Sunday, Nike donated apparel, footwear and sports balls for
distribution at local evacuee centers in Houston as part of a
league-sanctioned exhibition game at the Toyota Center. A number of NBA
players donated a combined $1 million, including Nike and Converse
athletes LeBron James, Cleveland Cavaliers; Kobe Bryant, Los Angeles
Lakers; Jermaine O'Neal, Indiana Pacers; Dwyane Wade, Miami Heat; Amare
Stoudemire, Phoenix Suns; Paul Pierce, Boston Celtics; Alonzo Mourning,
Miami Heat; Sam Cassell, Los Angeles Clippers; and Carlos Boozer, Utah
Jazz.
Nike-affiliated universities Arizona State and Louisiana State agreed to
relocate their recent football game to Tempe, Ariz., in order to prevent
any additional strain upon Louisiana's resources. Nike supported the
efforts of Arizona State University, the Tostitos Fiesta Bowl staff and
various other local sponsors to make this sold-out game a fun evening and
contributed to the fundraising efforts. Many of the nearly 500 Louisiana
evacuees temporarily in Arizona attended the game. Upon request, Nike
shipped approximately 750 pairs of footwear and various apparel items
valued at $50,000 for the displaced evacuees. Donations for the evacuees
were collected at the game and $1 million was donated to the Bush-Clinton
Katrina Relief Fund and the Hurricane Katrina Student Relief Fund.
Nike will continue to provide updates related to Katrina relief and
recovery efforts. In addition, the company's FY05 global community
investment results are now available on http://www.nikeresponsibility.com.
About Nike, Inc.
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of
hockey equipment; Cole Haan(R), which designs, markets, and distributes
fine dress and casual shoes and accessories; Hurley International LLC,
which designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories and Exeter Brands Group LLC, which
designs and markets athletic footwear and apparel for the value retail
channel.
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