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Corporate Social Responsibility
News
7.21.2005 ET
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AccountAbility Rating ® Secures Fortune Tie-Up
(CSRwire) AccountAbility and csrnetwork have signed an exclusive deal,
which will see their Accountability Rating® 2005 published in September
in the world's leading global business magazine, FORTUNE.
The Accountability Rating®, now in its second year, measures how well -
or how badly - the world's top companies account for their impacts on
society and the environment. The ranking is defined by using the Global
100 (G-100) companies, as compiled by FORTUNE.
Scores are built up by detailed analysis of companies' performance under
six domains: stakeholder engagement, governance, strategic intent,
performance management, assurance and public disclosure. BP headed the
table in 2004, followed closely by Suez and then Royal Dutch/Shell
Group.
"The Accountability Rating looks closely at how companies integrate
responsible business practices into their core processes," says Mark Line,
director of csrnetwork. "The results indicate how businesses must change if
they are to create long-term economic value and contribute to sustainable
development."
Simon Zadek, CEO of AccountAbility says, 'Accountability has become the
leading business issue of the new century. It defines the basis for
business performance and success, as well as its broader social and
environmental impacts. Yet, as almost every company claims to be changing
for the better, we need to distinguish between genuine best practice and
PR spin. The Acccountability Rating reveals the truth behind the rhetoric
and shows that the biggest are not necessarily the best.'
"FORTUNE, which is best known for its FORTUNE 500 and Global 500 lists,
has been looking for a way to evaluate companies on their corporate social
responsibility efforts," says Robert Friedman, FORTUNE's International
Editor. "The Accountability Ratings, which examine the 100 largest
companies in the world as defined by FORTUNE, give us an opportunity to do
just that."
The Accountability Rating® 2005 will be published in the international
edition of FORTUNE on 26 September 2005 , and in addition will be promoted
on FORTUNE's website. FORTUNE's publication will include the full
Accountability Rating® 2005 top 100 companies, as well as commentary on
individual company performance.
Notes to editors
1. AccountAbility encourages organisations worldwide to account for their
impact on society and the environment. As an international institute,
AccountAbility develops tools and standards, researches best practice and
offers professional development training. It also acts as an international
think tank to guide government and business policy. www.accountability.org.uk
2. csrnetwork is one of the UKs leading corporate social responsibility
(CSR) consultancies. Founded in 1999, its purpose is to help business
worldwide meet their social and environmental responsibilities.
csrnetwork's team of experienced specialists, with extensive practical
experience in implementing CSR practices that reflect stakeholder
expectations, supports clients in five main areas: benchmarking;
stakeholder engagement; strategy and systems development; communications
and reporting; and independent assurance of sustainability reports. www.csrnetwork.com
3. FORTUNE, which is celebrating its 75th anniversary this year, is the
world's premier business magazine, known for its unrivalled access to
industry leaders and decision-makers. It has a worldwide circulation of
1,020,000, editions in Europe and Asia, and a global readership of more
than five million. The fortnightly is owned by Time Inc., the world's
largest magazine publisher, which is a division of Time Warner, the
world's biggest media company.
For further press information, please contact:
Fortune
Emma Gilpin
Director of Public Affairs
FORTUNE Europe
T: +44 (0) 207 322 1193
M: + 44 (0) 7802 955 243
Email: emma_gilpin@timeandfortune.com
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