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Corporate Social Responsibility
News
7.11.2005 ET
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CSR News from:
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News Category:
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alonovo.com: An Intelligent Marketplace!
alonovo.com Magnifies The Economic Leverage of Aware, Concerned and Informed Buyers.
(CSRwire) Consumers are rapidly evolving into caring, concerned and aware
buyers. While they want the best deals for everyday items, when given a
clear choice and reliable information, buyers prefer companies that
practice ethical, environmental and social responsibility.
alonovo.com (latin for sustainable change) is a new shopping and
information website and a marketforce that joins millions of "responsible
buyers" and "ethical shoppers" with "socially responsible" businesses.
alonovo.com provides unbiased, trusted and easy to navigate information
concerning the environmental, social and ethical performance of today's
well-known companies and integrates this information into a friendly,
intelligent shopping website.
alonovo.com buyers shop brand name, high quality, competitively priced
products (from air conditioners, dvd players, shoes and more) made by
companies that match their individual concerns for social and
environmental responsibility. Caring, aware and informed alonovo.com
shoppers aim their portion of the $142 billion dollar e-commerce industry
to companies that support positive environmental and social practices.
alonovo.com magnifies the economic leverage of millions of buyers and
provides tangible incentives for businesses to embrace more balanced,
sensible and sustainable business practices.
Joey Shepp, Earthsite.net principle, co-founded alonovo.com with a simple
business goal: "to make it convenient and easy for busy shoppers to make
purchase decisions based upon price, quality, value and the environmental,
social and ethical performance of companies."
alonovo.com amasses and organizes data used by the Social Responsibility
Investment (SRI) community and other unbiased, trusted sources. In
practical terms, alonovo.com meets the needs of today's informed shoppers
by providing a simple way to get accurate, comprehensive information on
the non-financial performance and social values of the companies they
empower with their purchases.
alonovo.com helps consumers easily identify businesses that are:
working to protect our environment,
using clean manufacturing techniques,
reducing our dependency on foreign oil, adopting reusable energy,
refusing sweatshop labor,
engaging in initiatives that support our local communities, and other
important endeavors.
"In the past, this type of information was not readily available to the
general public and was too cumbersome and time consuming to access," said
alonovo.com co-founder George Polisner. "We integrate the most current
and accurate information from multiple, trusted sources and organizations.
We make the informed shopping experience visually-appealing and
convenient."
The site is easily customized to meet the concerns and issues that its
users care deeply about. Shoppers can customize the site for their
individual preferences or select ratings/standards established by
alonovo.com in conjunction with other trusted organizations.
alonovo.com is an inclusive, inviting people-powered community, open to
all political viewpoints. alonovo.com encourages individuals to work
together to dialogue and inspires each of us to learn about our role in
fostering responsible business practices. alonovo.com provides a forum
for consumers to act together on the important challenges we face as we
work toward a sustainable, socially and environmentally sound future.
When a buyer shops on alonovo.com, a portion of the revenue generated by
the purchase is donated to a not-for-profit organization of the buyer's
choice. alonovo.com is gaining the support of many organizations that
advocate for positive social engagement, environmental responsibility,
educational advocacy and direct relief including Global Exchange,
Grassroots for America™, the Center for Civic Participation and
Global Justice. alonovo.com is moving to the forefront as a financial
contributor to a large number of these socially responsive organizations
through revenue sharing and equity allocation.
Speaking for his management team and board, Shepp said:
"We are excited to be part of an integrated solution which mirrors the
passions and concerns of millions of socially aware consumers who want to
support companies that are working to improve our environment, reduce our
dependency on foreign oil, eradicate disease and poverty and create a more
just, ethical and sustainable economy for us all."
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