7.07.2005 ET

(CSRwire) HERNDON, Va. - NuRide, Inc., (http://www.nuride.com), the nation's first incentive-based ride network, and its reward partners today announced that NuRide members have taken over two million miles off of U.S. roads resulting in 1,000 fewer tons of automobile emissions. NuRide reward partner companies include:

-- Brookstone (http://www.brookstone.com);
-- Blue Ridge Mountain Sports (http://www.brms.com);
-- Capital Segway (http://www.capitalsegway);
-- Flexcar (http://www.flexcar.com);
-- Gardeners Eden (http://www.gardenerseden.com);
-- Illuminations (http://www.illuminations.com);
-- Plow & Hearth (http://www.plowandhearth.com);
-- Road Runner Sports (http://www.roadrunnersports.com);
-- True Wind USA (http://www.truewindusa.com);
-- WaitLess (http://www.waitless.com); and
-- XM Satellite Radio (http://www.xmradio.com).

Reward partner companies sponsor the NuRide rewards program, supporting the socially responsible cause with their generosity and commitment to reducing traffic congestion and air pollution. David Hay, vice president at Plow & Hearth stated that "NuRide has been a great way for Plow & Hearth to help commuters deal with the daily challenges of traffic and the resulting impact on air quality."

"Blue Ridge Mountain Sports has always been dedicated to protecting the environment," says Blue Ridge Mountain Sports President and Chief Executive Officer Stephen Nauss, "and NuRide is a great way for our company to reward people for doing their part." Clay Lingo, vice president at Illuminations added that "With rising fuel costs becoming a real economic burden, Illuminations is pleased to help commuters save money and earn rewards with NuRide."

Launched in March 2004, NuRide is currently operating in Washington DC and the New York Tri-State Area and is used by commuters for trips to work and on the weekends for members to rideshare to recreational activities. "The credit for NuRide's success belongs to commuters, reward partner companies and regional governments who make it all possible," stated NuRide Chief Executive Officer Rick Steele, "and we are excited to be adding more commuters, more reward partners and more markets in 2005 as NuRide begins to expand nationwide."

About NuRide

Founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded, NuRide members use the patent-pending NuRide Network(R) to arrange ridesharing trips and earn rewards points for every confirmed trip they take. Members accumulate 'NuRide Miles' that can be used toward a variety of exclusive rewards that are sponsored by reward partners. For more information about NuRide, visit http://www.nuride.com. To learn more about becoming a NuRide reward partner contact Seth Brecher at (703) 871-3917 or sbrecher@nuride.com.