6.07.2005 ET

(CSRwire) Racine, WI - What do a Kenyan farmer earning less than $1 a day and a multinational corporation have in common?

Thanks to a novel program initiated by SC Johnson, many Kenyan farmers who grow pyrethrum may look forward to increased crop yields, additional household income and improved quality of life. In exchange, the company helps develop a sustainable supply of the active ingredient used by SC Johnson in its Raid® and Baygon® insecticide products.

This relationship is an example of the company's "Base of the Pyramid" (BOP) approach to sustainability and is just one of many stories that fills the pages of SC Johnson's 2005 Public Report titled Sustaining Values, also available on line at www.scjohnson.com

"As a family company, we focus on doing what's right for people, the environment and business," said SC Johnson Chairman and CEO Dr. Fisk Johnson, the company's fifth-generation family leader. "The BOP strategy aligns with our ongoing commitment to further identify and develop sustainable new products and categories that can improve the lives of consumers at all levels of the economic pyramid."

For the last two years, SC Johnson has been a key partner in the development of the BOP protocol with Stuart L. Hart, author of Capitalism at the Crossroads, released earlier this year. Beyond Kenya, the company practices this protocol from Ghana to South Africa. Details can be found on www.scjohnson.com in the web-based Public Report. A limited number of copies of Capitalism at the Crossroads will be available to readers of the public report compliments of SC Johnson.

SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 119-year old company, with more than $6.5 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

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