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Corporate Social Responsibility
News
5.16.2005 ET
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CSR News from:
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Cradle to Cradle to Silicon Valley
(CSRwire) Get ready for a new industrial revolution: Common assumptions about
manufacturing and design are about to be turned on their ear. As the
"Cradle to Cradle Design" concept gains momentum, more and more companies
are recognizing the multitude of benefits that can come from nature-based,
ecologically-sustainable design.
At the crux of the Cradle to Cradle manifesto is corporate accountability
for the materials used in their products and the impact of those materials
on the environment. "We want clean production that's based on a
regenerative technology," said Cradle to Cradle visionary William
McDonough in an interview with The Wall Street Journal (March 5, '05).
"Pollution is a symbol of design failure."
On June 6 & 7, Dr. Michael Braungart, who, along with McDonough created
the Cradle to Cradle framework, joins with Dr. Peter Senge, recognized as
one of the most influential business thinkers of the past 100 years for a
first-of-its-kind workshop in Silicon Valley, organized by the Business &
Sustainability Group. Along with some of the innovators who are already
creating award-winning Cradle to Cradle products and projects, Drs.
Braungart and Senge will showcase successful design efforts.
Dozens of businesses from around the world have signed on to convene at
this two-day, roll-up-your-sleeves workshop. Together, participants will
build a solid understanding of the potential, challenges, and evolving
solutions for applying C2C principles to existing or envisioned products
or projects. Corporate participants will include representatives of
companies across many industries, including Aveda, BASF, Clorox, Clif Bar,
IBM, HP, and Whole Foods.
A sampling of the topics expected to emerge at the conference:
How can business and government collaborate to support Cradle to
Cradle?
Responding to (and working within) anti-trust regulations related to
materials pooling
Overcoming concerns about the sharing of proprietary materials
information
Collaborating on the phase-out of specific materials (arsenic, lead,
mercury, beryllium, etc.)
Leveraging Cradle to Cradle to create new customer value propositions
and brand benefit.
Cradle to Cradle offers a revolutionary new way of thinking about how we
do what we do. Here's the premier opportunity for businesses to learn how
to incorporate Cradle to Cradle into processes and product design and to
become part of the community that is creating the next industrial
revolution.
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