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Corporate Social Responsibility
News
4.27.2005 ET
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Global Youth Program Now In 20 Countries, $23 Million Invested
Extensive Lessons Learned from Five-Year Nokia/IYF Collaboration
(CSRwire) ESPOO, FINLAND/BALTIMORE, MD - Nokia and the International Youth
Foundation (IYF) announced the five-year anniversary of their global youth
development initiative called "Make a Connection" and the addition of the
Netherlands as the 20th country joining the program. With this latest
country addition, Nokia's total financial commitment to the Make a
Connection program so far is close to US$23 million globally.
Since April 2000, Make a Connection has directly benefited more than
180,000 participating youth worldwide and indirectly another 1.8 million
people in the communities where these young people live. From the
beginning, the initiative has emphasized the development of life skills --
including self-confidence, responsibility and teamwork - to empower young
people to contribute to their communities and become competent and caring
adults.
While each country program has its own unique elements, all 20 focus on
positive youth development through a series of locally relevant
activities. This includes programs such as in the Netherlands that will
establish a network of youth press agencies to train disadvantaged young
people as journalists; in Poland, to train and engage more than 3,500
youth in volunteer service; in Canada, to strengthen the personal and
social skills of more than 15,000 Aboriginal youth; and in Brazil, where
1,000 dedicated young people volunteer as reading mentors to at-risk
children.
Besides these impressive programs and results, Make a Connection has
helped Nokia and IYF provide global leadership in developing corporate/NGO
collaborations aimed at improving the conditions of children and youth in
communities throughout the world. The Nokia/IYF program represents an
innovative collaboration between the world's leader in mobile
communications and one of the world's largest networks of youth-serving
organizations with local affiliates in close to 70 countries and
territories.
William Reese, IYF's President and CEO, sees the Make a Connection program
as a cutting edge model of youth development with each organization
contributing their respective core competencies. IYF focuses on program
design, monitoring and impact assessment, while Nokia provides funding,
staff volunteers, and community relations support for the program in each
country.
"Nokia does what it does best -- and we do the same," said Reese. "The
bottom line is that positive life-skills development benefits the young
people in the programs and where they live. Both Nokia and IYF are deeply
committed to developing engaged, responsible citizens in communities
worldwide."
According to Martin Sandelin, Nokia's Vice President, CSR and Community
Involvement, both Nokia and IYF have spent considerable time planning
their youth development approach. "In order for a global collaboration of
this magnitude to work effectively, there has to be open, frank dialogue,
clear strategic intent, strong 'political' will, and a willingness to take
some risks. These are some of the 'must haves' for successful
collaboration."
As part of IYF and Nokia's joint commitment to assess and improve the
impact of its programs, Make a Connection recently engaged Brandeis
University in a comprehensive evaluation of its projects in the Make a
Connection program. Comprehensive impact data is due early in 2006.
About Make a Connection
Make a Connection, launched in 2000, is a global initiative of the
International Youth Foundation and Nokia to promote positive youth
development by giving young people an opportunity to make a connection to
their communities, to their families and peers, and to themselves. The
program improves young people's educational opportunities, teaches them
life skills, and helps them make a positive contribution to their
societies. Over the past five years, Make a Connection has equipped more
than 180,000 young people with essential skills for life. Programs are
now up and running in 20 countries, each tailored to country-specific
needs. More information on Make a Connection can be found at www.makeaconnection.org.
About the International Youth Foundation (IYF)
The International Youth Foundation (IYF) is dedicated to supporting
programs that improve the conditions and prospects for young people where
they live, learn, work, and play. Since its founding in 1990, IYF has
worked with hundreds of companies, foundations, and non-governmental
organizations to scale up existing programs and build long-term strategic
partnerships. Currently operating in close to 70 countries and
territories, IYF and its partners have helped millions of young people
gain the skills, training and opportunities critical to their success.
More information on IYF can be found at www.iyfnet.org.
About Nokia
Nokia has a positive impact on society that extends beyond the advanced
technology, products and services the company creates. Through its
cooperation with the International Youth Foundation and other regional
philanthropic and social responsibility programs, the company prepares
young people to embrace opportunities created by the global economy and
new technological advancements. The company has been an active regional
contributor to youth and education causes for many years, with Nokia
employees making their own contributions as volunteers in a range of
programs throughout the world. More information about Nokia is available
at www.nokia.com.
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