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Corporate Social Responsibility
News
4.11.2005 ET
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Millions of Viewers See PINK* Each Week
''Extreme Makeover: Home Edition'' Design Producers Choose Owens Corning as Preferred Provider of Key Building Materials, Including the Company's Trademarked PINK Insulation
(CSRwire) TOLEDO, OHIO - The design producers on "Extreme Makeover: Home
Edition" have added another famous face to the show - The Pink Panther.
Already a star on the big screen and the corporate mascot of Owens
Corning, the panther also graces product packaging of the company which
has been selected as a preferred provider of key building materials for
the show. Some of the Owens Corning products viewers will see featured
throughout the highly-rated show's second season include PINK FIBERGLAS®
insulation, roofing shingles, Cultured Stone® manufactured stone veneer,
vinyl siding, Basement Finishing Systems, QuietZone® residential noise
control products and HOMExperts Life of the Home® services.
"For 65 years, our products have delivered on our corporate purpose of
delivering solutions, transforming markets and enhancing lives, by making
homes warmer, dryer, more energy efficient and more beautiful," said Dave
Brown, CEO of Owens Corning. "To take that purpose another step forward
by working with a show that does so much good and is causing such an
outburst of charitable giving, is something our company and our employees
are proud to do."
The premise of the show is to rebuild a deserving family's home to meet
its unique needs, and in doing so change the lives of not only the
families it helps, but of entire communities who pull together during the
course of the projects.
* The color PINK is a registered trademark of Owens
Corning
A global organization, Owens Corning takes an active role in supporting
and improving the quality of life for people everywhere, especially in the
communities in which it has operations. The company accomplishes this in a
number of ways, including educational program and the support of low-income
housing programs. Owens Corning employees share this corporate vision,
donating thousands of dollars and hours of volunteer service on their own.
Owens Corning is a world leader in building materials systems and
composites systems. Founded in 1938, the company had sales of $5.6
billion in 2004. Additional information is available on Owens Corning's
Web site at
www.owenscorning.com or by calling
the company's toll-free general information line: 1-800-GETPINK. The color
PINK is a trademark of Owens Corning.
"Extreme Makeover: Home Edition" is produced by Endemol USA, a division of
Endemol Holding. David Goldberg is the president of Endemol USA. The series
is executive-produced by Tom Forman. The show airs Sundays (8:00-9:00 p.m.
ET), on the ABC Television Network
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