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Corporate Social Responsibility
News
4.04.2005 ET
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Highlights of Toyota's Environmental Progress
Toyota Environmental Update, April 2005
(CSRwire) Our goal is to keep you informed about our worldwide progress on
environmental matters. Thank you for your interest in Toyota's efforts to
become a greener automaker.--Irv Miller, Group Vice President,
Corporate
Communications Department, Toyota Motor Sales, USA, Inc. More about
Toyota's environmental efforts can be found at www.toyota.com/environment
Toyota vehicles score high in online automotive green guide
Toyota cars, trucks, and SUVs appear in more vehicle categories than any
other brand in the "The Best of 2005" list published by The American
Council for Energy Efficient Economy (ACEEE). Toyota vehicles appear in
ten of fourteen categories, including Compact, Subcompact and Midsize
Cars; Compact and Standard Pickups; and Compact, Midsize, and Large SUVs.
Another ACEEE list, "The Greenest Vehicles of 2005," features more Toyota
gasoline-powered vehicles than those of any other manufacturer. In
addition, more Toyota and Scion vehicles than those of any other automaker
appear on the list of thirteen "Greener Choices of 2005" comprised of cars,
trucks, wagons and SUVs. ACEEE rates vehicles using published EPA and
California Air Resources Board (CARB) data, plus calculations of emissions
in multiple categories, including greenhouse gases. These lists plus more
information on greener cars can be seen at greenercars.com.
Stars arrive at Oscars® in Toyota hybrid cars
For the third consecutive year, environmentally aware nominees and
presenters used Toyota hybrid vehicles for transportation to the award
ceremony. Leonardo DiCaprio, Charlize Theron, Orlando Bloom, Salma Hayek,
and Morgan Freeman were among the celebrities who arrived at the red
carpet in Toyota Prius hybrid cars and Highlander Hybrid SUVs. The effort
to raise awareness of greener transportation through association with
Hollywood celebrities was organized by Global Green USA, an environmental
organization.
Toyota receives Energy Star award
U.S. Secretary of Energy Samuel Bodman, has presented Toyota Motor
Manufacturing North America (TMMNA) with its 2005 Energy Star award for
Leadership in Energy Management. The award was made for significant
reduction of energy consumption in plants and offices and for a successful
energy management program. TMMNA is two years ahead of schedule for its
goal of reducing energy consumption by 15%.
Prius news briefs: Consumer Reports satisfaction winner; shorter
waiting time
Prius has topped a 2005 Consumer Reports automotive customer
satisfaction survey. Owners said that they would buy another Prius 94% of
the time--more than the owners of any other car, truck, wagon, or SUV.
Prius is now at its full production level, with plans to supply
100,000 units to the U.S. market in 2005. Customer wait time is down to
two or three months in most locations--as short as one month in some
areas.
Toyota offers factory option for natural gas forklifts
Toyota Material Handling, U.S.A. (TMHU) has recently started to offer a
compressed natural gas (CNG) fuel system option for a number of its
forklift models. CNG provides lower emissions than propane, gasoline, and
diesel. The system is certified to meet strict U.S. EPA and CARB mandates
for emissions of hydrocarbon, oxides of nitrogen (NOx) and carbon. The
fuel system's closed-loop design automatically adjusts and optimizes the
air-fuel mixture ratio, working in conjunction with a three-way catalytic
converter. TMHU is both the top-selling lift truck manufacturer in the
U.S. market, and the only one to offer a factory-installed CNG option.
Toyota supports environmental education
Toyota and the Texas Parks & Wildlife Foundation have sponsored the
printing of 500,000 copies of the Texas State Park Guide. This is
the second year Toyota helped make the guide available to the public for
free.
The Toyota USA Foundation is supporting Keep America Beautiful, Inc.
with a grant to market a new environmental education program. The
web-based teaching module, Clean Sweep U.S.A., aids students and teachers
in learning about environmental responsibility, recycling, and waste
reduction.
For questions or information, contact Cindy Knight at (310)
468-2170 or by e-mail at cindy_knight@toyota.com.
Produced by Robert Oberhand & Assoc., Chatsworth, CA, in conjunction with
Toyota Corporate Communications Department. Oscar is a registered
trademark of the Academy of Motion Pictures Arts and Sciences. The Academy
of Motion Pictures Arts and Sciences does not sponsor nor endorse, nor
otherwise is affiliated with, this newsletter release or the
above-referred products.
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