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Corporate Social Responsibility
News
3.25.2005 ET
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Starbucks Demonstrates Commitment to Stakeholder Engagement in Fiscal 2004 Corporate Social Responsibility Annual Report
Fourth Annual Report Provides Transparent and Candid Results
(CSRwire) SEATTLE -- As part of its ongoing commitment to balance fiscal
responsibility with the goals of enhancing people's lives and protecting
the environment, Starbucks Coffee Company (Nasdaq: SBUX) has released its
fourth Corporate Social Responsibility (CSR) Annual Report. Entitled
"Striking a Balance," the report underscores Starbucks approach to
integrating CSR throughout its business operations and details the
Company's activities in fiscal year 2004 that demonstrate how Starbucks
provides social, environmental and economic benefits to the global
communities in which it operates.
"Global issues of environmental sustainability, ethical business practices
and poverty weigh heavily on the minds of individuals and corporations
alike," said Jim Donald, Starbucks chief executive officer designate. "As
a global company, Starbucks is working to ensure that our business and
operations address these significant worldwide issues, as appropriate. Our
CSR report provides not only a summary of our CSR practices and activities
over the past year, but is also a tool that drives future changes,
improvements and new initiatives in our business."
In its continuing effort to provide increased transparency and a balanced
account of the Company's achievements and challenges, Starbucks engaged a
variety of stakeholder groups for feedback and input on the previous
year's CSR Annual Report. The diverse group of stakeholders included
non-governmental and governmental organizations representing human rights
and environmental concerns, socially responsible investors, academics, CSR
business leaders, Starbucks partners (employees) and customers. Through
this feedback, which incorporated direct concerns and questions from some
of Starbucks toughest critics, this year's CSR Annual Report provides a
more candid and in-depth account of the Company's CSR successes and
challenges especially with regard to its coffee buying practices, the
impacts of its rapid growth on local communities and its approach to being
an environmentally responsible company.
"We are gratified that Starbucks has actively sought our input on their
coffee buying practices," said Raymond C. Offenheiser, President, Oxfam
America. "We commend Starbucks for disclosing exactly how much Fair Trade
Certified coffee it has bought and its goal to purchase 10 million
pounds in fiscal 2005, as well as its commitment to small-scale farmers
through its progressive low-interest loan program."
In addition to greatly enhanced stakeholder engagement, Starbucks fiscal
2004 CSR Annual Report includes information about the Company's CSR key
performance indicators and targets, expanded coverage of corporate
governance and an increased focus on informing readers about Starbucks
socially responsible coffee purchasing practices. The report also includes
more data about the positive economic impacts Starbucks has on coffee
farming communities and local communities where its stores are located.
For the third consecutive year, Starbucks engaged Moss Adams LLP, a
certified public accounting firm, to independently verify the report.
In order to provide additional opportunities for stakeholder engagement
and feedback, Starbucks will host a web conference for key stakeholder
groups. Retiring chief executive officer Orin Smith will present the
results and key highlights from the CSR Annual Report and answer questions
regarding Starbucks CSR practices and global issues addressed in the
report. In recognition of Smith's commitment to the importance of social
responsibility for the global community, the Starbucks fiscal 2004 CSR
Annual Report has been dedicated to him.
"As a publicly traded company doing business in 35 countries, Starbucks
operations extend to a diverse variety of stakeholders," said Sandra
Taylor, Starbucks senior vice president, Corporate Social Responsibility.
"It is our goal to give back to the communities in which we operate and to
be a good neighbor, engaging and working with stakeholders on a variety of
issues and programs. We hope this report shows our commitment to
continuing to strive for further transparency in our CSR efforts."
Starbucks CSR Annual Report was officially released as an online document
at the Company's Annual Shareholders' Meeting in February 2005 and is
available at www.starbucks.com/csrannualreport
www.starbucks.com/csrannualreport. To request a printed copy, call
1-800-23-LATTE. Starbucks values ongoing feedback from its stakeholders.
Readers are encouraged to complete an online survey at www.starbucks.com/csrsurvey.
Starbucks Coffee Company is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 9,000 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that produce
social, environmental and economic benefits for communities in which it
does business.
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