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Corporate Social Responsibility
News
1.27.2005 ET
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Starbucks Coffee Company to Receive 2005 World Environment Center Gold Medal for International Corporate Achievement in Sustainable Development
(CSRwire) Washington, D.C. - The World Environment Center (WEC) has selected
Starbucks Coffee Company (Nasdaq: SBUX) to receive its 21st
Annual Gold Medal for International Corporate Achievement in
Sustainable Development for international leadership in sustainable
development within the specialty coffee industry. This leadership is
clearly demonstrated in the company's development of Coffee and Farmer
Equity (C.A.F.E.) Practices, a set of environmentally, socially and
economically responsible coffee buying guidelines created in conjunction
with Conservation International that are designed to contribute positively
to the livelihoods of coffee farmers while placing an emphasis on
environmental conservation and supply chain transparency.
Coffee affects the lives of over 25 million farmers in more than 70
countries around the world, many of which are developing regions.
Traditional coffee production methods can often adversely affect the
surrounding environment through the use of harmful chemicals and
unnecessary deforestation. Although Starbucks Coffee Company purchases
only two percent of the world's coffee, Starbucks has used its position in
the global marketplace to demonstrate how innovation in combining corporate
social responsibility and business strategy can lead to long-term economic
and environmental sustainability.
"Contributing positively to our communities and environment is at the
heart of Starbucks," said Howard Schultz, Starbucks Chairman. "Starbucks
is committed to constantly improving our environmental footprint in every
level of our supply chain, from coffee farmer to customer. We are honored
to receive this award in recognition of our leadership in helping to
ensure sustainability at origin."
The WEC's Gold Medal Jury based its award criteria on a comprehensive
group of achievements that demonstrates superior performance in the areas
of policy, implementation, and leadership in sustainable development.
These ideals are exemplified in Starbucks innovative Coffee and Farmer
Equity (C.A.F.E.) Practices Program - an initiative that provides
incentives worldwide for suppliers who meet high quality, transparency,
environmental, and labor standards. By 2007, the company has pledged to
purchase more than 60 percent of its coffee from suppliers who grow coffee
under C.A.F.E. Practices guidelines.
"Incentivizing growers with low cost loans, long-term contracts and
guaranteed prices is a pioneering new route to agricultural production,"
said Gold Medal Jury Chairman Dr. Joel Abrams, Professor Emeritus of the
University of Pittsburgh. "This creative new way of doing business has the
potential to improve the lives of people and the global environment."
The Jury believes that Starbucks outstanding environmental leadership and
achievements stand as a model to be emulated by agribusinesses throughout
the world to help preserve and protect the environment.
The WEC Gold Medal Award will be presented at a formal gala on Friday, May
13, 2005, at the National Building Museum in Washington, D.C., in
recognition of the company's global leadership in sustainable development.
Mr. Schultz will accept the award on behalf of Starbucks' approximately
100,000 partners in 35 countries around the world.
The World Environment Center Gold Medal for International Corporate
Achievement in Sustainable Development was established in 1985 to
recognize preeminent industry leadership initiatives and contributions to
worldwide environmental quality and sustainable development. The WEC Gold
Medal is awarded annually by an independent Jury comprised of distinguished
international environmental experts. The Jury carefully examines all
applications submitted by qualified multinational companies each year.
Each nomination is examined for a clearly articulated set of values, a
history of proven accomplishment, a global outlook and a commitment to
sustainable development.
A complete list of Jury members, the Citation for the 2005 WEC Gold Medal
Awardee, and a list of previous recipients are available at the WEC
website http://www.wec.org/.
The WEC Gold Medal Jury is completely independent of the WEC and its
programs, and is composed of international environmental leaders from
academia, government, industry and non-governmental organizations.
About Starbucks
Starbucks Coffee Company is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 8,700 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that
produce social, environmental and economic benefits for communities in
which it does business. For more information about Starbucks, please visit
http://www.starbucks.com.
About the World Environment Center
The World Environment Center (WEC) is an independent, not-for-profit,
non-advocacy organization. Working with the private sector, international
organizations, non-governmental organizations and academia, the WEC
promotes sustainable development by encouraging leadership, improving
health and safety practices worldwide, and fostering the efficient use of
natural resources to protect the global environment. The WEC supports its
mission through three central programs: the International Environment
Forum (IEF); the WEC Gold Medal Award; and Capacity Building for the
Environment programs. For more information about the WEC, please visit http://www.wec.org/ or
email info@wec.org.
WEC CONTACT
Ryan Nelson
Program Coordinator
(+1 202) 312-1211
1300 Pennsylvania Ave. NW
Suite 550, Mailbox 142
Washington, DC 20004-3022
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