1.17.2005 ET

(CSRwire) SANTA CLARA, CA - Actor and filmmaker Robert Redford and Aerosmith's front man Steven Tyler joined Intel Corporation CEO Craig R. Barrett and eBay CEO and President Meg Whitman in "signing up" to preserve the environment by autographing two PCs for charitable auction on eBay.

The two limited-edition HP Entertainment PCs powered by the Intel® Pentium® 4 processor with Hyper-Threading Technology (HT Technology) will be available for bidding on eBay starting Jan. 24. Proceeds will support the National Cristina Foundation (NCF), an organization that encourages corporations and individuals to donate surplus and used technology for use by training and educational organizations nationwide. NCF is a partner in the Rethink Initiative, a new program that brings together industry, government, environmental groups and the eBay community to address "e-waste."

The Rethink Initiative was unveiled Jan. 6 at the International Consumer Electronics Show in Las Vegas, where Tyler, Redford, Barrett and Whitman autographed the Entertainment PCs to support the program and encourage consumers to both "rethink" how they recycle technology products and adopt an environmentally conscious approach to disposing of old equipment.

"As consumers purchase new and exciting technology products, the responsible disposal of old equipment becomes an important issue," said Dave Stangis, Intel's director of corporate responsibility. "This auction will help raise awareness of the challenge of e-waste and support the Rethink Initiative in facilitating the responsible, global management of used technology. Intel's strong commitment to environment health and safety is a central component of our corporate social responsibility program and integral to our business success."

Industry analyst Gartner estimates that in the United States alone about 133,000 PCs per day are currently being retired but only 10 percent are recycled. Promoting the responsible management of used technology since 1995, Intel initiatives in the past two years have diverted more than 500,000 pounds of used electronics from going to landfills.

More information about the auction can be found at www.ebay.com/rethinkEPC.

Intel's Commitment to Product Ecology

Intel is a leading proponent of the Rethink Initiative in the PC industry. At Intel, environmental responsibility is built into the design of our products and processes. Our strong commitment to environment health and safety is a central component of our corporate social responsibility program and integral to our business success. Our environmental stewardship extends beyond our operations into the use and disposal of the products we create. Promoting environmentally sound disposition alternatives for used electronics helps end-users make informed decisions which benefit the environment. For more information on Intel's commitment to product ecology, please visit www.intel.com/go/responsibility.

About the National Christina Foundation

Every day around the world the National Cristina Foundation (www.cristina.org) is working to ensure that used computer resources that no longer meet a company's or individual's needs are given a second productive life as a tool for developing human potential. Since 1985, hundreds of thousands of computers have been donated at no cost to both donors and recipient organizations, and millions of people throughout the world have been helped to lead more independent and productive lives.

About the Rethink Initiative

The Rethink Initiative brings together industry, government and environmental organizations to offer a fresh perspective and new answers to the challenge of e-waste. The centerpiece of the Rethink program is a Web site (www.ebay.com/rethink) that helps consumers and businesses learn about the different product disposition alternatives, such as recycling and refurbishing. Intel and eBay are jointly promoting the Rethink Initiative and working together to reach out to additional industry, government and environmental groups to help make the Rethink Initiative even more comprehensive.

About Kompolt

Kompolt (www.kompolt.com) was retained to manage the listing. Kompolt is the highly regarded "go-to" online auction agency for creating successful, high-value, and high-profile promotional and charity auctions for top brand companies and nonprofits.


About Intel

Intel, the world's largest chip maker, is a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

Intel, Pentium, Intel Centrino and XScale are marks or registered trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.

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