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Corporate Social Responsibility
News
1.13.2005 ET
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Survey of Business and NGO Leaders Reveals Deficits, Opportunities for the Integration and Communication of CSR
(CSRwire) SAN FRANCISCO, CA - Today, Business for Social Responsibility (BSR)
in conjunction with the Dutch Ministry of Economic Affairs, released the
results of their recent survey administered at the European Conference on
Corporate Social Responsibility (Maastricht, November 7-9) and the BSR
Annual Conference (New York City, November 9-12).
The report entitled 'Taking the Temperature of CSR Leaders,' covers themes
ranging from the competitive advantages of implementing CSR, to the impact
of governments and markets on company integration of CSR, top-line
findings from the nearly 400 completed surveys include:
CSR is not yet being widely or deeply integrated into core business
functions with only 10% of respondents asserting that current integration
is adequate.
Senior executives and line managers hold substantially different
views regarding the degree to which CSR is successfully implemented in
their organizations.
Financial markets are widely seen as offering inadequate incentives
for companies to adopt CSR practices.
Government solutions that encourage CSR implementation, though more
broadly supported in Europe than the U.S., still face significant
resistance in both places.
Three-quarters of respondents expect that there will be
legally-mandated accountability measures over the next few years,
especially in areas like reporting.
While the results reveal real deficits in the delivery and practice of
CSR, respondents hold a very strong and "bullish" sentiment when it comes
to the impacts that CSR will have on business, people and the planet. In
overwhelming numbers, (93%) respondents see CSR as becoming an even more
important part of business practice five years from now, with nearly
three-quarters (73%) confident that it will, in fact, make the crucial and
necessary contributions for the betterment of people and the environment.
Aron Cramer, CEO of Business for Social Responsibility commenting on the
findings said, "We again have clear evidence that CSR is widely viewed -
on both sides of the Atlantic - as important. This survey also reveals
that broad and deep implementation of CSR is in a relatively early stage
of development, reinforcing the need to close gaps in understanding and
action to achieve more sustainable business practices. The survey is also
significant for what it did not show - substantial differences in thinking
between North American and European respondents."
The survey results can be accessed in their entirety at www.bsr.org.
About BSR
Founded in 1992, Business for Social Responsibility provides advisory and
information services to its member companies, the broader global business
community and other key CSR stakeholders. For more information, visit www.bsr.org.
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