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Corporate Social Responsibility
News
12.21.2004 ET
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Starbucks Demonstrates Continued Commitment to Indigenous Cultures Through $200,000 Contribution to CARE
Programs to help improve quality of life for indigenous Mayan communities in San Pedro Jocopilas region of Guatemala
(CSRwire) SEATTLE - As the International Decade of the World's Indigenous
People draws to a close on December 23, Starbucks has allocated $200,000
to CARE, the international humanitarian and development organization, to
fund a two-year pilot program to help improve the quality of life for
select indigenous Mayan communities in the San Pedro Jocopilas region of
Guatemala.
The San Pedro Jocopilas region of Guatemala is remote and consists of
mountainous terrain, making it difficult for local residents to sustain
income security. Much of the population must migrate in order to
supplement their family income. The region is one of the poorest in the
country where seventy percent of the people are living in extreme poverty
and eighty-one percent of the population is illiterate.
The development project between Starbucks and CARE is expected to reach
eight communities in San Pedro Jocopilas, representing more than 850
families and 4,600 people, contributing to programs in which CARE is
already active, including Edubancomun (Education for All), Promesa (food
distribution) and Diversified Income.
"Our relationship with CARE has been a strong and long-term partnership,"
said Deidra Wager, executive vice president, CARE liaison, Starbucks
Coffee Company. "With the International Decade of the World's Indigenous
People coming to a close, we felt it was the perfect time to show our
continued commitment to indigenous people, working with CARE and the
programs that help to improve the lives of the people in San Pedro
Jocopilas.
"We've seen these development programs have an enormous impact on the
women and children in the community. Through further education and
micro-credit programs, they are given the opportunity to become
self-sufficient," added Wager. "In addition, the women build confidence
and become role models in the community. These programs improve the
overall health and well-being of the communities and we're proud to be a
part of them."
"Starbucks and CARE share a common goal of helping to improve the lives of
those living in developing countries by enabling them to be more
sustainable and self-sufficient," said Thomas Reynolds, Regional Director,
CARE. "In fact, studies have shown that even one extra year of education
increases a girl's wage earning ability by 10 to 30 percent.
Additionally, with only a 10 percent increase in girls' school enrollment,
a developing country can expect its birth mortality rate to drop by 4.1
births per 1000."
Starbucks and CARE have been working together since 1991. Over the years,
Starbucks has contributed more than $2 million to CARE. Some of the issues
on which Starbucks and CARE work together on are health and nutrition,
community development, water sanitation, biodiversity conservation,
community self-financing and children's issues around the world. In
addition, they have been actively involved during global emergency
situations such as after earthquakes and hurricanes to provide emergency
relief to displaced victims.
About Starbucks Corporation
Starbucks Corporation is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 8,700 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that produce
social, environmental and economic benefits for communities in which it
does business. In addition to its retail operations, the Company produces
and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(R)
coffee drink, and a line of superpremium ice creams through its joint
venture partnerships. The Company's brand portfolio provides a wide
variety of consumer products. Tazo Tea's line of innovative premium teas
and Hear Music's exceptional compact discs enhance the Starbucks
Experience through best-of-class products. The Seattle's Best Coffee(R)
and Torrefazione Italia(R) Coffee brands enable Starbucks to appeal to a
broader consumer base by offering an alternative variety of coffee flavor
profiles.
About CARE
CARE is one of the world's leading humanitarian organizations fighting
global poverty. CARE works with poor communities in more than 72 countries
around the world to find lasting solutions to poverty. CARE helps
communities improve their quality of life through projects in agriculture
and natural resources, economic development, education, food, health,
water and sanitation and emergency response. For more information, please
visit www.careusa.org.
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