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Corporate Social Responsibility
News
12.01.2004 ET
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Highlights of Toyota's Environmental Progress
Toyota Environmental Update, December 2004
(CSRwire) Our goal is to keep you informed about our worldwide progress on
environmental matters. Thank you for your interest in Toyota's efforts to
become a greener automaker.--Irv Miller, Group Vice President,
Corporate
Communications Department, Toyota Motor Sales, USA, Inc. More about
Toyota's environmental efforts can be found at www.toyota.com/environment
Toyota vehicles perform in 2005 EPA fuel economy comparisons
The EPA's 2005 Fuel Economy Guide reveals that Toyota and Scion cars,
trucks, SUVs, station wagons, and minivans are ranked in the top ten of
more EPA vehicle categories than those of any other manufacturer. Ratings
are based on EPA estimated city mileage, and actual mileage may vary.
Toyota and Scion vehicles have the number one fuel economy position in the
Compact Car, Subcompact Car, and Small Station Wagon categories for
gasoline-powered vehicles. Moreover, Toyota and Scion hold six of the top
ten spots in both the Subcompact Car and Small Station Wagon categories
for gasoline-powered vehicles.
Prius News--100,000 sold in the U.S.; Euro Car of the Year; hybrid
speed record
U.S. sales of Prius since its 2000 introduction topped 100,000 units
in October. Toyota will allocate 100,000 Prius for sale in the U.S. in
2005, more than double the expected Prius sales for 2004.
Prius has been named the European Car of the Year by a panel of 58
journalists representing seven automotive magazines--only the third time
since the 1960s that a Japanese car has received the award.
A 2005 Prius with a stock Hybrid Synergy Drive® powertrain and
modified reduction gearing set a hybrid car land speed record of 130.794
mph at the Bonneville Speed Week at Utah's Bonneville Salt Flats.
Toyota wins national, state, and local environmental awards
Toyota has received the U.S. Department of the Interior's National Take
Pride in America Award in the corporate category, recognizing five years
of sponsorship of National Public Lands Day. The event is the largest
annual one-day volunteer effort to improve public land in the U.S.
Indiana's 2004 Governor's Award for Environmental Excellence has been
presented to Toyota for reducing environmental impact at the Toyota Motor
Manufacturing Indiana (TMMI) plant in Princeton, Indiana.
The Coalition on the Environment and Jewish Life of Southern California
and the Los Angeles Interfaith Environmental Council have honored Toyota
as Environmentalist of the Year for its commitment to environmental
progress. The organizations encourage better environmental practices in
Southern California.
Toyota has received Oceana's Partners Award in recognition of its
commitment to protecting the world's oceans and the environment. Lexus
donated an RX400h luxury hybrid SUV that was auctioned at the awards event
to support Oceana's worldwide efforts to preserve ocean life.
Sponsorship of environmental programs and events
In November, Toyota was the Presenting Sponsor of the 14th annual
Environmental Media Association (EMA) Awards in Los Angeles. The awards
honor the people behind film and TV productions that expand public
awareness of environmental themes. Special awards were given to Daryl
Hannah and Willie Nelson for outstanding commitment to environmental
causes.
Toyota will donate $240,000 to the California State Parks Foundation's
Coast Alive! environmental science education program. Designed by the
California Institute for Biodiversity, the program introduces urban
elementary and middle school students to California's marine ecology,
preservation, and coastal natural history.
Toyota announces worldwide environmental grants
Toyota has selected the 2004 recipients for the Toyota Environmental
Activities Grant Program. A total of 170 million yen (approx. $1.6
million) will be awarded to 16 organizations. This year's recipients
include The Education Resources Institute in India for implementing a
community-based decentralized system of supplying safe drinking water and
Asociacion Conjunta Para el Desarrollo Integral in El Salvador for
community environmental education and the training of leaders in
sustainable activities at village schools.
For questions or information, contact Cindy Knight at (310) 468-2170 or by
e-mail at cindy_knight@toyota.com.
Produced by Robert Oberhand & Assoc., Chatsworth, CA, in conjunction with
Toyota Corporate Communications Department.
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